Instagram is the image network par excellence! Initially, the idea was to post photos of your daily life in snapshots. Of course, over the years this practice has become more professional. Today, an Instagram account linked to a business must have a fairly strong visual identity. Your photos must be of quality with consistent editing so that your feed retains the identity of your business. If you don't have anything very visual to highlight, Instagram is probably not for you.
As with Facebook, the algorithm has changed and the reach of publications is no longer what it used to be. I think we all miss the chronological news feed. But that's the harsh law of social networks. You have to know how to adapt. For me, Instagram has a major asset: its story! Stories are images or short videos that you post in the space provided for this purpose and which will only remain online for 24 hours. Finally, if you put them in the spotlight, they will stay longer, but we won't go into technical details. It's perfect for showing the behind the scenes of your business, to add a bit of spontaneity to your communication . Personally, it's the central point of my communication strategy on Instagram !
For a few weeks now, a new feature has appeared israel whatsapp number data on Instagram: IGTV . The social network gives each user the possibility to create a channel to be able to post videos of around ten minutes without leaving the platform . Unlike YouTube, the videos are high up, designed to be watched directly on a phone. I find this new feature full of possibilities! It's still brand new and everything has to be created. And I'm convinced that it's going to be a great way to create content for your business!
Twitter, the perfect network for information
Twitter is a micro-blogging social network . You can't write more than 280 characters in a post. Which severely limits the message you can get across. But Twitter users have found a way around it: threads. Tweets put after each other to provide more detailed information. It's a way of communicating that works very well on Twitter and can be interesting to use.
This social network is perfect for sharing information . And finding it! Thanks to hashtags, you can follow themes or keywords that interest you . I find that it is the perfect tool for monitoring , for example. It is also easier to communicate on Twitter. This is why using it as your company's after-sales service can be a good solution. Twitter users regularly use the platform to ask questions or challenge a brand.
But the problem with Twitter is the lifespan of a tweet. Micro-blogging means speed and instantaneity. Your tweet will not remain visible for long in the news feed of your subscribers, especially if they follow a lot of people. It is also a very time-consuming network where you have to spend time and interact with users to make yourself known. But depending on your activity, it can be very interesting to have an account there.
