Get your followers to prioritize your posts
Posted: Sat Dec 07, 2024 9:54 am
2018 marks a turning point in content consumption on Facebook. The platform has decided that posts made by pages (companies) have even less visibility compared to those of the users themselves, which greatly reduces the chances of reaching their followers .
It should be remembered that Facebook, like other social networks , is based primarily on a flow of content that arises from the algorithmic selection of all the possibilities generated czech republic email address by friends, pages or groups. The different adjustments to this algorithm determine whether some sources have a greater capacity than others to reach the audience they initially have.
Given this new scenario, have you thought about how you can change your content marketing strategy for this change in Facebook's algorithm? Here are our recommendations :
How to do content marketing on Facebook after the algorithm change
Each user can decide whether they want what a page publishes to be treated as normal or whether they want it to have greater visibility because they find it interesting. If they do the latter, they are more likely to see what your page publishes, and for this reason it is advisable to make some instructional piece to teach them how to do it . Several media have opted for this, such as La Nueva España .
It should be remembered that Facebook, like other social networks , is based primarily on a flow of content that arises from the algorithmic selection of all the possibilities generated czech republic email address by friends, pages or groups. The different adjustments to this algorithm determine whether some sources have a greater capacity than others to reach the audience they initially have.
Given this new scenario, have you thought about how you can change your content marketing strategy for this change in Facebook's algorithm? Here are our recommendations :
How to do content marketing on Facebook after the algorithm change
Each user can decide whether they want what a page publishes to be treated as normal or whether they want it to have greater visibility because they find it interesting. If they do the latter, they are more likely to see what your page publishes, and for this reason it is advisable to make some instructional piece to teach them how to do it . Several media have opted for this, such as La Nueva España .