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Quite often you're doing inventory, marketing, sales, customer service, and even accounting all at the same time. For this reason, you should consider an email marketing strategy for your e-commerce. Email marketing campaigns for online stores can be customized and automated to perfectly fit the customer's purchasing process. Building long-term relationships using email is key because it's easier to sell to existing customers than to new ones. Turn your website visitors into loyal, long-term customers.
