Distribute your content
Posted: Sat Dec 07, 2024 10:17 am
Create your content
Once again, we must take into account who our buyer persona is and what stage of the buyer's journey they are in to decide what you are going to write . It is not necessary to obsess over the length of a post , for example, it is better to write several posts on different aspects of the same topic than one very long one that our prospects get tired of reading. Also, remember that the more content you produce, the more search engines will index you .
Once you've created your content, it's time to focus on the design . Choose one that fits well with your content and your audience's preferences or the style of your industry.
You've got your inbound marketing content, now it's time to distribute it. But don't make the mistake of thinking that posting it on your website or sharing it through social media is enough. You need to spend time distributing it - the right distribution technique puts the right content in front of the right person at the right time.
There are many ways to carry out this democratic republic of the congo email list distribution of content in inbound marketing: on your website, blog, social networks, landing pages or through calls to action, not to mention email marketing. Depending on the type of content and who it is directed to, you should use one or the other.
Analyze your results
Your strategy should not be limited to creating and distributing your inbound marketing content: to be sure you are doing it right, it is important to analyse your results: you can study how many people consume your content, the number of visits to your website or blog or the downloads of the content you offer. But you should also analyse how many of your visitors have become sales opportunities, by subscribing to your newsletter for example. And study how much your content is shared and how far it reaches.
There are countless metrics you can analyze , so focus on the ones that provide the data you're most interested in.
Once you've analyzed your results, it's time to iterate on what worked . If a piece of content works, share it again later, as long as it's still relevant. If the results haven't been good, change your strategy, refocus your objectives to continue creating relevant inbound marketing content to convert your visitors into leads.
Once again, we must take into account who our buyer persona is and what stage of the buyer's journey they are in to decide what you are going to write . It is not necessary to obsess over the length of a post , for example, it is better to write several posts on different aspects of the same topic than one very long one that our prospects get tired of reading. Also, remember that the more content you produce, the more search engines will index you .
Once you've created your content, it's time to focus on the design . Choose one that fits well with your content and your audience's preferences or the style of your industry.
You've got your inbound marketing content, now it's time to distribute it. But don't make the mistake of thinking that posting it on your website or sharing it through social media is enough. You need to spend time distributing it - the right distribution technique puts the right content in front of the right person at the right time.
There are many ways to carry out this democratic republic of the congo email list distribution of content in inbound marketing: on your website, blog, social networks, landing pages or through calls to action, not to mention email marketing. Depending on the type of content and who it is directed to, you should use one or the other.
Analyze your results
Your strategy should not be limited to creating and distributing your inbound marketing content: to be sure you are doing it right, it is important to analyse your results: you can study how many people consume your content, the number of visits to your website or blog or the downloads of the content you offer. But you should also analyse how many of your visitors have become sales opportunities, by subscribing to your newsletter for example. And study how much your content is shared and how far it reaches.
There are countless metrics you can analyze , so focus on the ones that provide the data you're most interested in.
Once you've analyzed your results, it's time to iterate on what worked . If a piece of content works, share it again later, as long as it's still relevant. If the results haven't been good, change your strategy, refocus your objectives to continue creating relevant inbound marketing content to convert your visitors into leads.