How to Get More Leads with a Questionnaire?
Posted: Sat Dec 07, 2024 10:20 am
We have been fielding a lot of queries from our users lately on how to improve their quizzes. There have been so many requests that we have been unable to keep track of each one and have had to stop this activity. If you have submitted a request and have not heard back from us, don't be disappointed, we have created a guide that will answer most of your questions.
How to increase the conversion of a quiz?
We could list 10 things to do to improve conversion, but there are only 3 key things you need to know that will help you maximize the potential of your quiz and increase the number of incoming leads.
Where and why a questionnaire is used.
What things should be namibia telemarketing avoided in order not to harm the conversion.
What strategies have worked in other companies and how you can apply them.
In the first part, we will discuss why a questionnaire is needed and how to avoid mistakes.
Why is a questionnaire needed?
The main purpose of a questionnaire is to help the customer make a choice.
The main purpose of a quiz is to help the customer make a choice. If you have created a quiz just to get contact details from your potential customers, I'm afraid you don't understand the full potential of this tool. But if you use it correctly, you can achieve 4-6 times more conversions than with a conventional landing page.
Let's take a look at your questionnaire
Watch it now. Open in a new window.
Go to the "Quiz installation" tab, then to "Direct link", copy the link and open it.
Answer the questions and ask yourself the question. Did the questions help you make a choice? If not, then you have found the main reason for not getting enough leads.
A good example of a questionnaire.
In this questionnaire about pregnancy pillows, you can sense the interest of the customer. We not only help to select the most appropriate from the catalog, but we also help the customer to decide which pillow is the most suitable for their specific case.
Example of a questionnaire that needs an evaluation.
Do you know what the advantage of the pillow store is? It offers a discount if the questionnaire is answered.
But customers at the Uggs store are not concerned about the price, they just don't know which model to choose.
In this case, it would be better to direct the customer's attention to the help offered in selecting the right pair of Uggs. For example: "Answer 5 questions to see 3 models that perfectly match your style." And at the end of the questionnaire, you can offer a discount on the purchase.
What happens if I only sell one product?
Imagine you are selling a "Product X". Offer a questionnaire to your potential customer so that they can determine if it is a good idea to buy this Product.
Ask questions about children and free time, and then show the result that says something like: “This Product X can be very useful for you because children love listening to fairy tales, and you can spend that time with your partner while the children are entertained…”. Would you like to receive it at your doorstep tomorrow? Then leave your phone number.”
Questions like this may seem strange, but the main purpose is to attract the customer's attention.
What if I am a service provider?
Most Marquiz users offer services to their clients, such as design or real estate.
A good example for finding a contractor. The client wants to have their house built, but they don't understand many of the details of the process. You can suggest that they answer a questionnaire to learn more about the materials that will be used to build their house.
These types of questions demonstrate your expertise, which increases the level of trust towards your company and can help you land more contracts.
What if my customers know what they want and only ask for the price?
This often happens in the home repair business.
In this case, you can ask them to answer several questions to get a quote. For example: "Answer these 5 simple questions to calculate the cost of repairs."
Ask about the square footage, the interior, anything that can help you provide an estimated cost. Before asking for contact information, show an intermediate result like "The approximate cost of a square meter is $..., but we think it can cost you even less. Leave your number to find out how to get the best value for your money."
What mistakes ruin conversion?
There is no secret recipe for success. There are some strategies that work for one type of business, but are totally inapplicable for another. But there are some common mistakes that can be avoided when promoting online training courses or real estate services.
Mistake #1 - Unmet expectations
The most common mistake is unmet expectations. This occurs when you ask your prospect to answer questions to find out the price, but you ask for their contact information at the end of a questionnaire.
Result : The customer is dissatisfied and leaves the page with a bad feeling.
The solution : Show the intermediate result. When customers get an intermediate result, their brain thinks it's a reward and they're more willing to provide their contact information.
How to increase the conversion of a quiz?
We could list 10 things to do to improve conversion, but there are only 3 key things you need to know that will help you maximize the potential of your quiz and increase the number of incoming leads.
Where and why a questionnaire is used.
What things should be namibia telemarketing avoided in order not to harm the conversion.
What strategies have worked in other companies and how you can apply them.
In the first part, we will discuss why a questionnaire is needed and how to avoid mistakes.
Why is a questionnaire needed?
The main purpose of a questionnaire is to help the customer make a choice.
The main purpose of a quiz is to help the customer make a choice. If you have created a quiz just to get contact details from your potential customers, I'm afraid you don't understand the full potential of this tool. But if you use it correctly, you can achieve 4-6 times more conversions than with a conventional landing page.
Let's take a look at your questionnaire
Watch it now. Open in a new window.
Go to the "Quiz installation" tab, then to "Direct link", copy the link and open it.
Answer the questions and ask yourself the question. Did the questions help you make a choice? If not, then you have found the main reason for not getting enough leads.
A good example of a questionnaire.
In this questionnaire about pregnancy pillows, you can sense the interest of the customer. We not only help to select the most appropriate from the catalog, but we also help the customer to decide which pillow is the most suitable for their specific case.
Example of a questionnaire that needs an evaluation.
Do you know what the advantage of the pillow store is? It offers a discount if the questionnaire is answered.
But customers at the Uggs store are not concerned about the price, they just don't know which model to choose.
In this case, it would be better to direct the customer's attention to the help offered in selecting the right pair of Uggs. For example: "Answer 5 questions to see 3 models that perfectly match your style." And at the end of the questionnaire, you can offer a discount on the purchase.
What happens if I only sell one product?
Imagine you are selling a "Product X". Offer a questionnaire to your potential customer so that they can determine if it is a good idea to buy this Product.
Ask questions about children and free time, and then show the result that says something like: “This Product X can be very useful for you because children love listening to fairy tales, and you can spend that time with your partner while the children are entertained…”. Would you like to receive it at your doorstep tomorrow? Then leave your phone number.”
Questions like this may seem strange, but the main purpose is to attract the customer's attention.
What if I am a service provider?
Most Marquiz users offer services to their clients, such as design or real estate.
A good example for finding a contractor. The client wants to have their house built, but they don't understand many of the details of the process. You can suggest that they answer a questionnaire to learn more about the materials that will be used to build their house.
These types of questions demonstrate your expertise, which increases the level of trust towards your company and can help you land more contracts.
What if my customers know what they want and only ask for the price?
This often happens in the home repair business.
In this case, you can ask them to answer several questions to get a quote. For example: "Answer these 5 simple questions to calculate the cost of repairs."
Ask about the square footage, the interior, anything that can help you provide an estimated cost. Before asking for contact information, show an intermediate result like "The approximate cost of a square meter is $..., but we think it can cost you even less. Leave your number to find out how to get the best value for your money."
What mistakes ruin conversion?
There is no secret recipe for success. There are some strategies that work for one type of business, but are totally inapplicable for another. But there are some common mistakes that can be avoided when promoting online training courses or real estate services.
Mistake #1 - Unmet expectations
The most common mistake is unmet expectations. This occurs when you ask your prospect to answer questions to find out the price, but you ask for their contact information at the end of a questionnaire.
Result : The customer is dissatisfied and leaves the page with a bad feeling.
The solution : Show the intermediate result. When customers get an intermediate result, their brain thinks it's a reward and they're more willing to provide their contact information.