3. Navigation is not simple and intuitive
Usability or user experience (UX) is everything that makes navigation easier for people who access a website . We have all encountered pages that expel you from their environment out of sheer desperation, which turn navigation into an obstacle course. That is why it is essential to think about the users who are going to access our website and not about ourselves.
This requires architectural work prior to (and also after) the creation of the website. There are many rules and recommendations in this area, so we will only highlight a few:
Offer a clear path to the user, so that they understand at all times what the next step is that they are supposed to take to search for more information, buy a product or hire a service.
Incorporate an internal search engine.
Avoid broken links.
Avoid saturation of colours and visual denmark email list elements (images, icons, etc.). Look for an attractive design, but not excessively baroque, always depending on the target audience.
Use simple forms and clear validation of required fields.
Avoid using outdated technologies, such as flash.
Optimize the website for different operating systems and browsers.
Usability gurus such as Jakob Nielsen understand that if a user feels comfortable on a website, their time spent on it will increase, they will be able to navigate intuitively to find more information of interest, and they will surely return to the site in the future. In slightly more technical terms, recurring traffic will increase and the bounce rate will decrease .
4. It is not optimized for search engines
There are blogs and books dedicated exclusively to the optimization of web pages for search engines (the famous SEO). We are talking about specialists who mention more than 200 factors that Google takes into account when organizing its results, and that without forgetting that it periodically changes an algorithm that it has always tried to keep secret. Something like the 21st century version of the Coca-Cola formula.
