products and services
Posted: Sat Dec 07, 2024 10:55 am
In the classic client-agency relationship process, the timeframes were very long, because the market was slow, large and easy to impact. Today, there is nothing that can be given those three adjectives from the 20th century without adding “in danger of extinction”. The paradigms that were valid in the past no longer respond to the present of a changing world , where the needs of clients are different and competitors grow and improve
Service companies are very human capital intensive , and therefore, we are always at risk of having as many ways of doing things as there are people in the organization. Knowledge management and innovation are critical elements for a communications agency. The first step to implementing a single way of assigning tasks is to bring consistency to the business model.
In 2016, creative processes are very compressed in time and developed in an intensive manner, like hackathons for hackers, with demanding deadlines and ambitious timelines . The goal of this intensive and rapid work is to create a minimum viable product , a 'something' that can be delivered to the client and automatically tested in the market. djibouti email list If it works, it is further polished and put into production. If it doesn't fit, it is removed and modified until it can be released again. It is the ' fail cheap, fail fast, fail often ' of Silicon Valley .
Bannister Global was created under this paradigm and thrives on it. Making a business plan on a post-it is not improvising, and neither is creating an annual communication plan on 10 pages or developing your tools in two weeks. It is a way of living in beta permanently , but what else can you offer to such a changing market?
Ever since I first read it a few years ago, there is an inspiring quote from Rupert Murdoch that I do not hesitate to apply whenever I have the chance: “The world is changing very fast and it will no longer be the big who hits the small, it will be the fast who hits the slow .” The quote is brilliant, even if it comes from a filibuster who put an end to amateur rugby and owns some of the most retrograde, biased and sensationalist media on the planet.
Service companies are very human capital intensive , and therefore, we are always at risk of having as many ways of doing things as there are people in the organization. Knowledge management and innovation are critical elements for a communications agency. The first step to implementing a single way of assigning tasks is to bring consistency to the business model.
In 2016, creative processes are very compressed in time and developed in an intensive manner, like hackathons for hackers, with demanding deadlines and ambitious timelines . The goal of this intensive and rapid work is to create a minimum viable product , a 'something' that can be delivered to the client and automatically tested in the market. djibouti email list If it works, it is further polished and put into production. If it doesn't fit, it is removed and modified until it can be released again. It is the ' fail cheap, fail fast, fail often ' of Silicon Valley .
Bannister Global was created under this paradigm and thrives on it. Making a business plan on a post-it is not improvising, and neither is creating an annual communication plan on 10 pages or developing your tools in two weeks. It is a way of living in beta permanently , but what else can you offer to such a changing market?
Ever since I first read it a few years ago, there is an inspiring quote from Rupert Murdoch that I do not hesitate to apply whenever I have the chance: “The world is changing very fast and it will no longer be the big who hits the small, it will be the fast who hits the slow .” The quote is brilliant, even if it comes from a filibuster who put an end to amateur rugby and owns some of the most retrograde, biased and sensationalist media on the planet.