Attention! You need to think carefully about how you will raise awareness of your brand while entertaining YouTubers.
It may sound scary, but it is possible with the right methods. By the list of indonesia cell phone numbers time you finish this 9-step guide to YouTube marketing , you will have a good strategy on how to get started.
We will focus on three main pillars:
Creating and optimizing your YouTube channel.
Understanding your audience/competitors with the data you create.
Advertising on YouTube with YouTube ads and influencer strategies.
Now let's start explaining these items a little.
9 Step YouTube Marketing Strategy
Step 1. Creating a YouTube channel for business
Before you start, open a Brand Account on Google . Why should we open a Youtube Brand Account? When you create your YouTube channel using a regular Google account, only one person can log in to the channel as the Google Account owner. When you create your YouTube account as a Brand Account, multiple authorized people can log in at the same time.
Since there are so many details on YouTube channels, it is necessary to assign at least one or two people to make it better manageable.
You can review our article “ How to Create a YouTube Account for Business? ” which will help you create a YouTube business account .
Step 2. Learn Your Audience
For your business, your YouTube channel gives you access to the Analytics tab, which contains a lot of statistics about your channel. You can have a lot of information about your channel and your audience's behavior, including your number of views, average watch time, revenue generated, and engagement rate on videos .
The Analytics tab also contains valuable data on your subscriber demographics.
Even if you think you know who your subscribers are, pay close attention to what you find under the demographics tab. This data will help you go beyond assumptions and make sure you’re reaching the right audience.
Monitor Watch Time and Demographics analytics to answer questions like :
Where and when were your videos viewed?
How old is your audience?
What gender are the majority of viewers?
Tracking audience insights is a win-win strategy. If you have assumptions about your subscribers, that’s great! Because now you know you’re reaching the right audience.
If your assumptions are wrong, you can adjust your content strategy to reach your desired audience. On the other hand, you may find that your product hits a demographic that your entire marketing team was not expecting.
By reading and managing the comments on your videos, you can gain qualitative information about your audience. Reading comments isn’t always fun, but the information you find here will be very useful for evaluating different aspects of your marketing strategy, both on and off YouTube.
Tip : The YouTube Community Page is an underrated place to find information about your audience. Under the Community tab on your profile, you can interact directly with your subscribers. Post questions or create polls to gain a deeper understanding of how your audience thinks.
Step 3. Research Your Competitors
If you want to get ahead of your competitors on YouTube, competitive analysis is essential. Luckily, most of the information you need to identify potential opportunities is available on their own channels.
Take a look at your competitors’ YouTube channels and note which videos have the most and least views. Look at these videos, learn what kind of content your audience watches and what they don’t. Then, develop your own strategies.
Read your competitors' video comments just as you do with your own videos.
Read competitor video descriptions to see what keywords they use in their YouTube search optimization. Use lookalikes to increase your rankings on YouTube’s search pages and suggested video streams.
Note: Make sure your competitors are not serving ads on your videos!
Step 4. Learn your favorite channels
When you watch your own history on YouTube, ask yourself: What caught my attention in this video? What makes me want to come back for the best channel?
Paying attention to your favorite YouTubers will reveal the techniques and best practices they follow to gain views, subscribers, and engagement. You can adapt the strategies of your favorite YouTubers to boost your own YouTube.
Step 5. Apply SEO criteria for visibility
If you want to get high value from your YouTube videos, they need to be optimized for search.
We have written a detailed article on this topic with the title to get more views on YouTube you may want to check out.
Choose the right title with the right keywords
Make sure the title is relevant to the topic of the video. Create call-to-action titles.
YouTube video titles can be up to 70 characters long. We recommend 60 or less to avoid having your title get bogged down on search pages.
Make eye-catching thumbnails
When you upload a video, you can choose an image to use as your thumbnail. However, we highly recommend creating your thumbnail and making sure it reflects the content of your video as it will help your content stand out.
Write an engaging video description
A short description of your video content should include your website, social media accounts, and hashtags.
Here is a summary of the most important points for the video description:
Use 5000 characters maximum (you probably won't need that many).
Include important keywords in the title and description.
Include a “ content page ” in timestamps so viewers can easily find relevant points .
Link to different playlists on your channel.
