This concept refers to a sales strategy that considers the integration of all available channels for customer relations, such as physical and online stores, mobile apps, SMS, social networks, etc.
In this way, customer-company communication is not limited to a list of uganda whatsapp phone numbers single channel, allowing effective attention through different media without losing continuity, leaving the choice in the hands of the customer.
This is a strategic approach that results in benefits such as loyalty: companies that adopt omnichannel retain 89% of their customers on average , versus 33% for other companies.
What is the purpose of omnichannel in retail?
An omnichannel strategy in commerce allows companies to:
By adopting an omnichannel strategy, companies can better connect with their customers, since customer-company communication occurs through the public's preferred channels.
