Be careful, the alt tag
Posted: Mon Dec 09, 2024 6:17 am
ersuasion
To create effective creativity you need to use a good combination of visuals and copy. First of all you need to add a reason for people to click, pushing towards the value proposition . That is, what adds the real benefit to the action. It is also important to add a call to action.
sidebar banner examples
This means using a graphic button with an invitation to perform an action. Usually, following the basic principles of persuasive marketing, it is useful to create short, direct CTAs with imperative verbs.
Beware of Banner SEO
Of course, these graphic elements must also comply with the rules of search engine optimization . As suggested, remember to add the rel="nofollow"if you point to external URLs because they could be recognized as part of a link scheme to improve the ranking of other sites.
Make sure you publish images with a lightweight format that Peru Phone Numbers is suitable for the needs of a fast website. Also, take care of the alternative text for SEO optimization of the images you publish online.
is used to give a meaningful description to images and decorative images may not have text but it is always necessary, for a structured code, to put the tag alt=""empty element. Also remember that the alt tag has the same function as the anchor text for the link.
Don't Forget Core Web Vitals
The pleasure of bringing potential buyers to your sales pages should not overshadow one of the key principles of UX: the care for Core Web Vitals , or the elements of the page experience that influence the user's activity. In addition to speed, you must take care of some aspects that are linked to design.
core web vitals pagespeed insights
Banners are also involved in this optimization process that you can start with a good analysis with PageSpeed Insight . First, make sure that the banners are in a lightweight format.
Check that the responsiveness is good when the user interacts with the link. And that there are no graphical jumps during page loading that could cause problems in terms of cumulative layout shift. This step is also achieved by indicating the dimensions of the visual on the HTML side.
Simplicity always wins
It goes without saying that a banner should not be a collection of messages (often confusing) that confuse the user. You must be linear: colors that create a contrast with the simple and good-sized font, simple and direct invitations, call to action on buttons that help to understand that a click is needed. Also pay attention to animations: they attract the eye but risk confusing and weighing down.
Place in the right place
There are shared standards and rules for using these advertising elements on a desktop and mobile web page. Our goal is to find the right solution . This means analyzing the results and deciding based on empirical observation. Just like in a Deming cycle .
Basically, you use a format and test it. If it works, you improve it, otherwise you change it and try a different solution. In these cases, it is essential to use tools like Google Analytics with related tracked links and heat map tools like Hotjar and CrazyEgg to understand if the visual is clicked or ignored.
How to Insert a Banner on WordPress
There are many solutions to add a banner to your website, and specifically to WordPress. The simplest is the graphic solution that allows you to create an image of the indicated dimensions.
At this point you can upload the visual wherever you like, for example in the sidebar, and add a link to take people there. And you can do the same in the body of the articles.
This solution, although logical and effective in terms of performance, is not the most convenient one at all. Because you would have to insert the same code on every content you publish.
For this reason, you can start a dynamic system to add banners on WordPress. In these cases, you can use specific plugins such as OptinMonster, one of the best solutions to create buttons, pop-ups and other graphic elements to allow people to click on your advertising messages
Must Read: How to Use the Priming Effect to Design an Effective Website
A good way to manage banners
The use of these advertising graphics on the website is essential, not only if you work with the ADV revenue. There are not only Adsense banners or what you sell to advertisers . Even your squeeze and sales pages benefit from a good management of these elements.
For this reason I studied a system to create shortcodes in WordPress that can call web banners to insert in various sections of the blog or website. Then in Looker Studio there is the possibility to monitor the progress of the individual advertising elements and understand which ones work best.
Of course, advanced tracking is done with Google Tag Manager to send data to Google Analytics . So it is possible to apply, in a clear and schematic way, that famous process of studying and
To create effective creativity you need to use a good combination of visuals and copy. First of all you need to add a reason for people to click, pushing towards the value proposition . That is, what adds the real benefit to the action. It is also important to add a call to action.
sidebar banner examples
This means using a graphic button with an invitation to perform an action. Usually, following the basic principles of persuasive marketing, it is useful to create short, direct CTAs with imperative verbs.
Beware of Banner SEO
Of course, these graphic elements must also comply with the rules of search engine optimization . As suggested, remember to add the rel="nofollow"if you point to external URLs because they could be recognized as part of a link scheme to improve the ranking of other sites.
Make sure you publish images with a lightweight format that Peru Phone Numbers is suitable for the needs of a fast website. Also, take care of the alternative text for SEO optimization of the images you publish online.
is used to give a meaningful description to images and decorative images may not have text but it is always necessary, for a structured code, to put the tag alt=""empty element. Also remember that the alt tag has the same function as the anchor text for the link.
Don't Forget Core Web Vitals
The pleasure of bringing potential buyers to your sales pages should not overshadow one of the key principles of UX: the care for Core Web Vitals , or the elements of the page experience that influence the user's activity. In addition to speed, you must take care of some aspects that are linked to design.
core web vitals pagespeed insights
Banners are also involved in this optimization process that you can start with a good analysis with PageSpeed Insight . First, make sure that the banners are in a lightweight format.
Check that the responsiveness is good when the user interacts with the link. And that there are no graphical jumps during page loading that could cause problems in terms of cumulative layout shift. This step is also achieved by indicating the dimensions of the visual on the HTML side.
Simplicity always wins
It goes without saying that a banner should not be a collection of messages (often confusing) that confuse the user. You must be linear: colors that create a contrast with the simple and good-sized font, simple and direct invitations, call to action on buttons that help to understand that a click is needed. Also pay attention to animations: they attract the eye but risk confusing and weighing down.
Place in the right place
There are shared standards and rules for using these advertising elements on a desktop and mobile web page. Our goal is to find the right solution . This means analyzing the results and deciding based on empirical observation. Just like in a Deming cycle .
Basically, you use a format and test it. If it works, you improve it, otherwise you change it and try a different solution. In these cases, it is essential to use tools like Google Analytics with related tracked links and heat map tools like Hotjar and CrazyEgg to understand if the visual is clicked or ignored.
How to Insert a Banner on WordPress
There are many solutions to add a banner to your website, and specifically to WordPress. The simplest is the graphic solution that allows you to create an image of the indicated dimensions.
At this point you can upload the visual wherever you like, for example in the sidebar, and add a link to take people there. And you can do the same in the body of the articles.
This solution, although logical and effective in terms of performance, is not the most convenient one at all. Because you would have to insert the same code on every content you publish.
For this reason, you can start a dynamic system to add banners on WordPress. In these cases, you can use specific plugins such as OptinMonster, one of the best solutions to create buttons, pop-ups and other graphic elements to allow people to click on your advertising messages
Must Read: How to Use the Priming Effect to Design an Effective Website
A good way to manage banners
The use of these advertising graphics on the website is essential, not only if you work with the ADV revenue. There are not only Adsense banners or what you sell to advertisers . Even your squeeze and sales pages benefit from a good management of these elements.
For this reason I studied a system to create shortcodes in WordPress that can call web banners to insert in various sections of the blog or website. Then in Looker Studio there is the possibility to monitor the progress of the individual advertising elements and understand which ones work best.
Of course, advanced tracking is done with Google Tag Manager to send data to Google Analytics . So it is possible to apply, in a clear and schematic way, that famous process of studying and