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What information should an antipersona contain?

Posted: Tue Dec 10, 2024 4:59 am
by pilide2813
Like personas, antipersonas are schematic representations of a group of people. Unlike personas, which are used to build empathy with target users, antipersonas are intended to provide product design teams and companies with an awareness of the key risks they should be working to mitigate. As well as potential paths and guidance on how to mitigate them.

The antipersona should contain

Name and Face
Providing a name and face helps frame the antipersona as a real threat and increases its memorability.

Goal
The goal is the most important component of an antipersona and should be a description of the threat rather than an explanation of why it is occurring. In the safe example, the antipersona is a thief and their goal is to steal valuables from the safe.

Motivation
Motivations should reveal the main indonesia telemarketing reason why the antipersona wants to achieve this goal. Motivations are different from goals. For example, a thief's goal may be to secretly steal valuables from hotel safes, but their motivation is to make a lot of money by reselling the stolen items online. Motivations help us understand what steps the antipersona will take to achieve their goal of misusing the product. In our example, if the thieves are motivated to resell the stolen items, they will want them in good condition, so they probably won't take a hammer or a screwdriver to the safe. They are more likely to try to pick the lock instead.

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Actions
This component of the antipersona should explicitly describe the actions the antipersona takes to achieve its goals. Information regarding actions can highlight the infrastructure that enables the antipersona to take action. For example, thieves will need to plan an entry and exit strategy in a hotel; this action will depend on how easily they can obtain a detailed map of the hotel grounds with entrances and exits.