Do you have a great product and an advertising budget
Posted: Tue Dec 10, 2024 6:14 am
Do you have a great product and an advertising budget, where should you target it? Spotify may not come to mind at first, but...
Do you have a great product and an advertising budget, where should you target it? Spotify may not come to mind at first, but it's a popular platform for audio streaming (yes, even podcasts), so let's play around with it a bit. In our four-part series, we'll show you how to handle a Spotify campaign.
• Part 1: A little about Spotify and why to advertise in this application
• Part 2: Specific ad formats, because Spotify is not just about audio
• Part 3: The podcast phenomenon or Spotify announces advertising news
• Part 4: A step-by-step campaign plus examples and tips for maximum success
Puma was the first brand to try Streaming Ad Insertion . Spotify launched the podcast advertising platform in early 2020. They deployed their campaign to “Jemele Hill is Unbothered” and jordan telemarketing reportedly increased their ad recall by more than 180%. We previously described the various formats through which you can gain visibility, and we are now left with podcasts, which are currently a very interesting path.
The ambition to move from a music service to audio streaming is clear. Spotify has been investing heavily in podcasts since 2019, spending $400 million on the acquisition of the Parcast , Gimlet and Anchor platforms. In December 2020, they acquired the advertising and publishing platform Megaphone . It currently offers more than 2.2 million podcasts to listen to , many of which are original and exclusive. For example, a collaboration with Higher Ground Productions, which is behind the couple Michelle and Barack Obama.
“The future of podcast advertising is addressable, scalable, and rich in insights.” Spotify
Podcasts fit perfectly into the current (accelerated) world. Do you only have 15 minutes? Are you only interested in a certain area? Do you want to learn something, understand a certain issue more deeply, work on your personal development, entertain yourself on the way to work or be inspired by an interesting story? The variety of topics, technological availability and time capacity work in their favor. The audience for spoken word is generally increasing and it is no wonder that this also drives the activities of marketers.
Do you have a great product and an advertising budget, where should you target it? Spotify may not come to mind at first, but it's a popular platform for audio streaming (yes, even podcasts), so let's play around with it a bit. In our four-part series, we'll show you how to handle a Spotify campaign.
• Part 1: A little about Spotify and why to advertise in this application
• Part 2: Specific ad formats, because Spotify is not just about audio
• Part 3: The podcast phenomenon or Spotify announces advertising news
• Part 4: A step-by-step campaign plus examples and tips for maximum success
Puma was the first brand to try Streaming Ad Insertion . Spotify launched the podcast advertising platform in early 2020. They deployed their campaign to “Jemele Hill is Unbothered” and jordan telemarketing reportedly increased their ad recall by more than 180%. We previously described the various formats through which you can gain visibility, and we are now left with podcasts, which are currently a very interesting path.
The ambition to move from a music service to audio streaming is clear. Spotify has been investing heavily in podcasts since 2019, spending $400 million on the acquisition of the Parcast , Gimlet and Anchor platforms. In December 2020, they acquired the advertising and publishing platform Megaphone . It currently offers more than 2.2 million podcasts to listen to , many of which are original and exclusive. For example, a collaboration with Higher Ground Productions, which is behind the couple Michelle and Barack Obama.
“The future of podcast advertising is addressable, scalable, and rich in insights.” Spotify
Podcasts fit perfectly into the current (accelerated) world. Do you only have 15 minutes? Are you only interested in a certain area? Do you want to learn something, understand a certain issue more deeply, work on your personal development, entertain yourself on the way to work or be inspired by an interesting story? The variety of topics, technological availability and time capacity work in their favor. The audience for spoken word is generally increasing and it is no wonder that this also drives the activities of marketers.