What does our AISO collaboration process look like?
We begin by verifying whether your website is technically ready for interpretation by AI bots . We conduct an AI Ready Audit to determine what north american healthcare sector data changes and improvements are necessary, if any.
We then analyze brand visibility in AI models such as ChatGPT, Gemini or Perplexity.
At the same time, we also handle your website's SEO on Bing . Few people know that Bing, not Google, is the source of information for ChatGPT – and this model typically generates the most traffic and conversions.
We also deal with the strategy of creating and optimizing content in formats that AI readily cites, such as rankings, comparisons, FAQs, and appropriate schemas.
We optimize the website in terms of its structure and accessibility for AI – we implement structured data and verify the JS code present on the website.
Every month, we report on your brand mentions in AI, brand voice level, AI traffic, and conversions from these tools – because we always believe that digital marketing is the quantifiable aspect of marketing and should pay off.
Summary
SEO is definitely not dead, but it's evolving significantly, and as a result, new elements are emerging that are crucial to the user experience (customer journey): previously, UX and CRO, which were elements of SEO or SXO, are now separate areas of activity. The same is true for AISO, which, despite sharing several elements with SEO , is a completely different channel of activity because it uses different metrics (not organic traffic, but AI mentions) and a different search engine (not Google, but Chatgpt). Now, every company has a great opportunity to become an AI leader in its industry.