production of cameras with better parameters;
start of production of video cameras;
using the potential in the field of optics and creating binoculars and telescopes.
Regardless of the path Goku chooses, the company must plan marketing activities that will formulate a marketing strategy.
Effective marketing analyses
To monitor its environment, Goku needs a reliable honduras telemarketing marketing information system. Based on this, the company will be able to check the market potential, define the target market and predict demand.
Marketing management tasks. Marketing management
The company's microenvironment consists of all entities that can influence the production capacity of cameras and their sales. These include:
suppliers;
marketing intermediaries;
customers;
competitors.
You should also check the macro environment of the business, which includes economic, demographic, technological, physical, political-legal and socio-cultural factors. All of these influence sales and profits.
Marketing management cannot do without a proven marketing research system. It is essential for the brand to transform strategy into programs. The marketing team also needs to make decisions about activities and budget allocations. For this purpose, the so-called sales-response function is used, which shows how the funds spent on a given purpose will affect sales and profits.
Consumer Relations
Goku should consider how to best create value for potential target markets. At the same time, the question of how to build profitable, strong, and long-term relationships with customers must be answered. How to do this?
To do this, a company must understand consumer markets:
Who buys cameras and why?
What features are consumers looking for and what prices are they interested in?
Where do customers most often buy products - online or offline?
Goku sells cameras to both individual and corporate customers, including large companies, retailers, and government entities. In these types of businesses, decisions are made by purchasing officers or procurement committees. This means Goku needs to know how businesses make purchases. In addition, good salespeople who can sell the products will be necessary.
Goku doesn't want to target everyone with his products. He wants to focus on selected market segments, assess the potential of each of them and choose those that he can best serve.
Building strong brands
One of Goku's goals is to find out what Zeus's strengths and weaknesses are, as assessed by customers. Will its experience and track record in producing film cameras give the company any advantage in the digital camera market?
Marketing management tasks. Marketing management
Let's take a strategic view that assumes that Goku will want to focus on the consumer market and build a positioning strategy . In this scenario, important questions arise:
Should the company position itself like the Bugatti of the photography market, offering expensive and exclusive products with great after-sales service and extensive advertising?
Should the company focus instead on producing cheap and simple cameras at a low price?
Or should it be something between these extremes?
Goku must track the actions of competitors, anticipate their moves, and react to them quickly and decisively. At the same time, the company can surprise other players in this segment with something. In this variant, Goku should be able to predict the reactions of competing entities.
