The best channels and products to contact customers
Posted: Wed Dec 11, 2024 4:25 am
Artificial intelligence (AI) is one of the key technologies that helps marketers keep up with international consumer trends. Global marketers are faced with the issue of processing a large amount of cross-cultural consumer data, including language, national conditions, seasons, device preferences, time zones, etc. For many marketers, this data is not only scattered across various platforms, but also rarely interoperable. The first thing AI can do is to integrate multiple data into a single platform, including from websites, applications, search engines, etc. The data helps brands build a more complete customer profile, and then quickly target the specific needs and interests of a single shopper on multiple platforms.
AI can also tell marketers. For example, users in some places are more likely to use tablets for consumption on weekends, while using mobile phones on Monday mornings to send push notifications argentina whatsapp number data 5 million has a higher chance of being clicked. High; but perhaps in other areas it would be better to communicate with users on a desktop during the week. According to data from Klarna and iPrice, Swedish users mostly choose to shop online from 9 to 10 pm on Sundays, while Southeast Asian users only spend 7-12 minutes on e-commerce websites every day. How to grasp these key moments and attract users The vision is particularly important for marketers.
With the help of AI, marketers can quickly customize communication content (such as images, text, product features, etc.) to individual users, which is far more efficient than manual setting. Personalized communication content also leads to conversion rates that are twice as good as standard versions (according to eMarketer data). For brands that have invested or plan to invest in AI technology to help them overcome personalization challenges, this can help marketers quickly adapt to multiple cultures, nationalities and regions. According to Google's research on consumers in major economies such as Brazil, India, the United States and the United Kingdom, they all want to receive goods quickly and reliably, but Brazilians are more concerned about product specifications, while Indians prefer fast delivery. See product warranty information.
AI can also tell marketers. For example, users in some places are more likely to use tablets for consumption on weekends, while using mobile phones on Monday mornings to send push notifications argentina whatsapp number data 5 million has a higher chance of being clicked. High; but perhaps in other areas it would be better to communicate with users on a desktop during the week. According to data from Klarna and iPrice, Swedish users mostly choose to shop online from 9 to 10 pm on Sundays, while Southeast Asian users only spend 7-12 minutes on e-commerce websites every day. How to grasp these key moments and attract users The vision is particularly important for marketers.
With the help of AI, marketers can quickly customize communication content (such as images, text, product features, etc.) to individual users, which is far more efficient than manual setting. Personalized communication content also leads to conversion rates that are twice as good as standard versions (according to eMarketer data). For brands that have invested or plan to invest in AI technology to help them overcome personalization challenges, this can help marketers quickly adapt to multiple cultures, nationalities and regions. According to Google's research on consumers in major economies such as Brazil, India, the United States and the United Kingdom, they all want to receive goods quickly and reliably, but Brazilians are more concerned about product specifications, while Indians prefer fast delivery. See product warranty information.