Jeff Hansen, Microsoft Brand Studio Leader, said:
Posted: Wed Dec 11, 2024 7:53 am
The SaaS industry is highly dynamic and volatile. Traditional businesses can use traditional marketing tools to generate leads and sell their products. For SaaS companies, on the other hand, things are a bit different.
Customer acquisition and retention are vietnam phone numbers critical for SaaS companies using a subscription model. A successful marketing strategy is essential for SaaS companies as competition grows rapidly.
A recent study showed that the global cloud computing market is expected to reach $1 trillion by 2024. With such a huge number, you can expect the competition to be tougher.
So, you need a SaaS marketing strategy that sets you apart from your competitors and helps you capture a larger market share through sales opportunity generation.
In this note, we present seven proven SaaS marketing strategies from around the world that will help you generate sales opportunities and retain customers .
Let's get started:
Automatic payment integration
In today’s digital world, SaaS companies can’t afford to miss out on the opportunities offered by subscription payment models. Over 62% of the US population subscribes to at least one streaming service.
Consumers are happy to subscribe to monthly access to products and services because of the ease of automatic payments with just a few clicks. However, to integrate SaaS automatic payments , companies need to introduce products or services that keep customers coming back for more.
If a SaaS business can successfully integrate automated payments, it can help convert sales opportunities and collect payments for monthly subscriptions. Other benefits include time savings, improved cash flow, and a better customer experience.
Another important consideration for SaaS businesses integrating automated payments is the involuntary churn rate . According to Hiroki Takeuchi , 30% of your total churn rate is due to involuntary or passive churn.
Involuntary churn occurs when a subscription ends involuntarily. However, with automatic payments, you can avoid that and increase your sales opportunities.
Turn your customers into fans
Another great SaaS marketing trend is turning your customers into fans by using strategies that focus on customer relationships and connecting with them on an emotional level.
Microsoft has found success by partnering with popular artists and brands to create immersive experiences for customers. This form of marketing is called “experiential marketing,” which blends culture with business.
“Experiential marketing is very important because it is getting harder to reach customers with traditional marketing.”
To convert your leads through experiential marketing, companies need to understand the importance of word-of-mouth and how to communicate with different customers at different levels.
With storytelling and experiential marketing, SaaS companies can turn customers into fans and also increase the credibility of their brand. Celebrity partnerships and endorsements provide a great opportunity to tell stories and showcase products in different lighting.
A great example of how to turn your customers into fans is Infiniti Retail Group’s Q60, a YouTube video starring Kit Harrington, aka Jon Snow from Game of Thrones.
Customer acquisition and retention are vietnam phone numbers critical for SaaS companies using a subscription model. A successful marketing strategy is essential for SaaS companies as competition grows rapidly.
A recent study showed that the global cloud computing market is expected to reach $1 trillion by 2024. With such a huge number, you can expect the competition to be tougher.
So, you need a SaaS marketing strategy that sets you apart from your competitors and helps you capture a larger market share through sales opportunity generation.
In this note, we present seven proven SaaS marketing strategies from around the world that will help you generate sales opportunities and retain customers .
Let's get started:
Automatic payment integration
In today’s digital world, SaaS companies can’t afford to miss out on the opportunities offered by subscription payment models. Over 62% of the US population subscribes to at least one streaming service.
Consumers are happy to subscribe to monthly access to products and services because of the ease of automatic payments with just a few clicks. However, to integrate SaaS automatic payments , companies need to introduce products or services that keep customers coming back for more.
If a SaaS business can successfully integrate automated payments, it can help convert sales opportunities and collect payments for monthly subscriptions. Other benefits include time savings, improved cash flow, and a better customer experience.
Another important consideration for SaaS businesses integrating automated payments is the involuntary churn rate . According to Hiroki Takeuchi , 30% of your total churn rate is due to involuntary or passive churn.
Involuntary churn occurs when a subscription ends involuntarily. However, with automatic payments, you can avoid that and increase your sales opportunities.
Turn your customers into fans
Another great SaaS marketing trend is turning your customers into fans by using strategies that focus on customer relationships and connecting with them on an emotional level.
Microsoft has found success by partnering with popular artists and brands to create immersive experiences for customers. This form of marketing is called “experiential marketing,” which blends culture with business.
“Experiential marketing is very important because it is getting harder to reach customers with traditional marketing.”
To convert your leads through experiential marketing, companies need to understand the importance of word-of-mouth and how to communicate with different customers at different levels.
With storytelling and experiential marketing, SaaS companies can turn customers into fans and also increase the credibility of their brand. Celebrity partnerships and endorsements provide a great opportunity to tell stories and showcase products in different lighting.
A great example of how to turn your customers into fans is Infiniti Retail Group’s Q60, a YouTube video starring Kit Harrington, aka Jon Snow from Game of Thrones.