Blose, Founder, Chris Blose
Posted: Wed Dec 11, 2024 9:54 am
If You Are Targeting People Early In The Customer Journey When Awareness Is Your Major Goal, They May Not Act On Your Content, And That Is Ok. If You Target Users Further Down The Funnel Or Have A Goal That Involves The User Doing Something With Your Content (Clicking, Sharing, Etc.), Then Just Noticing It Will Not Help You Reach Your Goals. – Andi Robinson, Global Digital Content Marketing, Corteva Agriscienceif You’re Targeting People Early In Their Customer Journey, They May Not Act On Your #content, And That’s Ok, Says @hijinxmarketing Via @anngynn @cmicontent.
#cmworldshare On Xmake A Dent Or Generate Leadsit Depends Entirely On qatar phone number library Your Foundational Goals. If You’re Simply Trying To Build Awareness Of Your Existence, Then People Noticing Your Presence – Preferably On A Repeated Basis – May Be Enough To Make A Dent.but If You’re Trying To Generate Leads, Built Trust, Or Create Loyalty, You Need True Engagement.think About How-to Content That Helps Solve A Customer’s Problem Or Need, For Example. If That Customer Simply Sees It, Well, That’s A Good Start.
But If They Consume The Content, Then Come Back For More, You’re On The Way To Creating Trust And Loyalty. – ChrisContentgo Down The Attention Funnelwe Often Talk About The Sales Funnel. Here, I’ll Introduce The Concept Of The “attention Funnel.” While We’d Always Prefer That Users Consume And Deeply Appreciate Our Content, Let’s Think About It In Terms Of The Stages Of A Funnel.at The Top Of The Funnel, We Want People To Simply Notice Our Content Or Notice Our Brand.
#cmworldshare On Xmake A Dent Or Generate Leadsit Depends Entirely On qatar phone number library Your Foundational Goals. If You’re Simply Trying To Build Awareness Of Your Existence, Then People Noticing Your Presence – Preferably On A Repeated Basis – May Be Enough To Make A Dent.but If You’re Trying To Generate Leads, Built Trust, Or Create Loyalty, You Need True Engagement.think About How-to Content That Helps Solve A Customer’s Problem Or Need, For Example. If That Customer Simply Sees It, Well, That’s A Good Start.
But If They Consume The Content, Then Come Back For More, You’re On The Way To Creating Trust And Loyalty. – ChrisContentgo Down The Attention Funnelwe Often Talk About The Sales Funnel. Here, I’ll Introduce The Concept Of The “attention Funnel.” While We’d Always Prefer That Users Consume And Deeply Appreciate Our Content, Let’s Think About It In Terms Of The Stages Of A Funnel.at The Top Of The Funnel, We Want People To Simply Notice Our Content Or Notice Our Brand.