What factors to consider when choosing a link location
Posted: Wed Dec 11, 2024 9:56 am
The Google search engine was created in the 90s. From the very beginning, one of the main assumptions was that the browser should be able to assess the value of a given website also in relation to other pages. Here, the main criterion was backlinks, which allowed you to go from one page to another. This is also the case today. Proper, quality linking will allow you to get ahead of the competition. However, this requires taking into account several important factors.
What should you pay attention to?
Just a few years ago, it was enough to focus only on the number of links published in various places. Unfortunately, this encouraged people to follow the path of least resistance and engage in spammy practices. Moreover, it did not fit with the idea that guided Google. In 2012, an update of the algorithm was implemented, charmingly named Penguin. Its purpose was to protect the network from excessive, low-value linking. Initially, a linked site could be punished for poor quality links by even being removed from the index. Currently, such drastic penalties are no longer used, but their quality is still assessed and may have a negative impact on positioning in Google.
The link building process is so important that it is a shame to waste resources on publishing low-quality links. It is better to invest them in quality activities. When looking for portals to link your site to, you should be guided by the question: is this a site thematically related to your industry? We should not publish topics related to military on pages devoted to the subject of musical composition, or promote an architectural firm on a page devoted to gastronomy.
Choosing websites is not the end of the job. Once you have prepared a list of websites you want to consider, you need to evaluate their parameters, such as:
traffic and number of unique website users (most often based on Google Analytics data),
the domain's link profile, which we evaluate using Majestic or Ahrefs tools,
visibility of the website in the Google search engine – tools such as Semstorm or Senuto will be helpful here.
In addition, it is worth taking into account the content created by users of a given brand, the ratio of outgoing to incoming links, as well as the presence of competitors on the network.
Each of these factors is interdependent, so they need to be looked at comprehensively. What exactly do they mean?
Let's talk about advertising your business on the Internet
Contact us!
Factors to analyze
#1 Traffic and User Count
When browsing sponsored article offers, there should be parameters available that determine the traffic on the site, as well as the unique number of users. Most often, they concern the last period and are confirmed by data from Google Analytics. It is also worth paying attention to other metrics available in Analytics, such as the reach and activity in social media of a given brand.
To learn about offers and parameters, you can also use zalo database tools such as Linkhouse, which offers a huge, up-to-date database of links that you can use along with their parameters.
Traffic is important because it shows how popular a particular website is. The more traffic and the more the topic matches what they can find on your website, the greater the chance of interest from users and some of the traffic being directed to your website.
#2 Domain Link Profile
An extremely important element in building visibility in the search engine is the link profile of the domain whose services we want to use. As in the entire link building process, you care about the quality, not just the number of domains that link to the page. You can verify them thanks to tools such as Majestic and Ahrefs.
Metrics worth paying attention to include:
Domain Rating (DR) – shows the strength of a domain on a 100-point scale. In theory, the higher the DR, the better for you.
Backlinks – this is information for you from which sites links to the portal are directed, as well as how the URLs are linked.
Referring Domains – shows the number of domains that have at least one link to the analyzed page. Here, it is also worth paying attention to: different domains, anchor texts, and link destinations.
This stage of work may take you a lot of time, but the benefits from it will definitely be reflected in the results. It is worth using different tools when working, and also bear in mind that the results may be incomplete due to blocking by different systems.
#3 Page visibility in Google search engine
Visibility can be measured using tools such as Senuto. All phrases that a specific domain ranks for have an impact on display in Google. The number of phrases in the TOP 10 should be analyzed in particular, because they generate the most organic traffic.
When analyzing, special attention should be paid to phrases that are directly related to the subject of the website and our industry. Remember that portals related to the subject of our website also increase the chance of reaching those most interested, who will be willing to buy first. There will definitely be the largest percentage of them there, compared to more general pages or pages not related to the subject of your website at all.
It is also worth considering the estimated organic traffic on the site and comparing it with Google Analytics results. We will also see how specific results have changed over the years. If we notice a decrease, it may mean that Google algorithms value the site less and its resources have already been used up.
What should you pay attention to?
Just a few years ago, it was enough to focus only on the number of links published in various places. Unfortunately, this encouraged people to follow the path of least resistance and engage in spammy practices. Moreover, it did not fit with the idea that guided Google. In 2012, an update of the algorithm was implemented, charmingly named Penguin. Its purpose was to protect the network from excessive, low-value linking. Initially, a linked site could be punished for poor quality links by even being removed from the index. Currently, such drastic penalties are no longer used, but their quality is still assessed and may have a negative impact on positioning in Google.
The link building process is so important that it is a shame to waste resources on publishing low-quality links. It is better to invest them in quality activities. When looking for portals to link your site to, you should be guided by the question: is this a site thematically related to your industry? We should not publish topics related to military on pages devoted to the subject of musical composition, or promote an architectural firm on a page devoted to gastronomy.
Choosing websites is not the end of the job. Once you have prepared a list of websites you want to consider, you need to evaluate their parameters, such as:
traffic and number of unique website users (most often based on Google Analytics data),
the domain's link profile, which we evaluate using Majestic or Ahrefs tools,
visibility of the website in the Google search engine – tools such as Semstorm or Senuto will be helpful here.
In addition, it is worth taking into account the content created by users of a given brand, the ratio of outgoing to incoming links, as well as the presence of competitors on the network.
Each of these factors is interdependent, so they need to be looked at comprehensively. What exactly do they mean?
Let's talk about advertising your business on the Internet
Contact us!
Factors to analyze
#1 Traffic and User Count
When browsing sponsored article offers, there should be parameters available that determine the traffic on the site, as well as the unique number of users. Most often, they concern the last period and are confirmed by data from Google Analytics. It is also worth paying attention to other metrics available in Analytics, such as the reach and activity in social media of a given brand.
To learn about offers and parameters, you can also use zalo database tools such as Linkhouse, which offers a huge, up-to-date database of links that you can use along with their parameters.
Traffic is important because it shows how popular a particular website is. The more traffic and the more the topic matches what they can find on your website, the greater the chance of interest from users and some of the traffic being directed to your website.
#2 Domain Link Profile
An extremely important element in building visibility in the search engine is the link profile of the domain whose services we want to use. As in the entire link building process, you care about the quality, not just the number of domains that link to the page. You can verify them thanks to tools such as Majestic and Ahrefs.
Metrics worth paying attention to include:
Domain Rating (DR) – shows the strength of a domain on a 100-point scale. In theory, the higher the DR, the better for you.
Backlinks – this is information for you from which sites links to the portal are directed, as well as how the URLs are linked.
Referring Domains – shows the number of domains that have at least one link to the analyzed page. Here, it is also worth paying attention to: different domains, anchor texts, and link destinations.
This stage of work may take you a lot of time, but the benefits from it will definitely be reflected in the results. It is worth using different tools when working, and also bear in mind that the results may be incomplete due to blocking by different systems.
#3 Page visibility in Google search engine
Visibility can be measured using tools such as Senuto. All phrases that a specific domain ranks for have an impact on display in Google. The number of phrases in the TOP 10 should be analyzed in particular, because they generate the most organic traffic.
When analyzing, special attention should be paid to phrases that are directly related to the subject of the website and our industry. Remember that portals related to the subject of our website also increase the chance of reaching those most interested, who will be willing to buy first. There will definitely be the largest percentage of them there, compared to more general pages or pages not related to the subject of your website at all.
It is also worth considering the estimated organic traffic on the site and comparing it with Google Analytics results. We will also see how specific results have changed over the years. If we notice a decrease, it may mean that Google algorithms value the site less and its resources have already been used up.