Link mass can positively impact your site's ranking in search results, as search engines see that others are linking to your site.
However, as with keywords , more links doesn't necessarily mean better. Search engines recognize most purchased (artificial, clearly placed to manipulate search results) and irrelevant links. They can even significantly lower phone number database for marketing site rankings for link spamming and sudden increases in their number. Therefore, it's important to regularly analyze your site's backlinks.
From a search engine perspective, every page and web resource on the internet has its own authority. Therefore, every link on the internet that isn't blocked from search robots transfers its authority from the donor site to the acceptor site. Accordingly, in off-page optimization, both the number of links to a page/site and their authority should be considered.
What's more important: quantity or quality of backlinks? In practice, the most important thing is to develop a well-thought-out link building strategy. There are tools in Ukraine that help with this. One such service is NeedMyLink , where you can select relevant sites and track your link profile growth.