This is when Artificial Intelligence (AI) takes over and takes your email marketing to a whole new level.
And when we say “next level,” we mean personalizing every pixel and every word to resonate with individual behaviors, preferences, and needs in somalia company email list real time. It’s no wonder businesses are turning to AI to design emails that don’t end up in the spam folder , but instead spark engagement. How can you do that? Let’s find out.
AI-powered hyperpersonalization, up close
Let’s get one thing straight: hyper-personalization isn’t just about sprinkling first names throughout the body of emails. No, we’re way beyond that. It involves deeply understanding consumer behavior, which AI does very well.
Data-driven information
AI consumes vast amounts of data, such as information from customer interactions, purchase histories, and even social media activities. This rich data diet helps AI models divide your audience into very specific segments .
For example, if you run an e-commerce business , you can feed data to AI and have it sort it into categories like “weekend shoppers,” “coupon hunters,” or “brand loyalists.” Now, your email content can be targeted directly at each of these groups, significantly increasing engagement levels.
