Alice: “That would be amazing! But is it really possible?”
John: “Absolutely. With the right SEO strategy, we Bulk SMS Ireland can optimize your website to rank higher for relevant local searches. This means more visibility, more website traffic, and ultimately more customers walking through your door.”
CRM Utilization:
Notes: Document key points from the conversation, such as current marketing efforts and challenges.
Lead Scoring: Assign a higher score to Alice based on her interest and the potential impact of SEO on her business.
Follow-Up Task: Schedule a detailed SEO audit of Alice’s website.
Stage 3: Solution Presentation
Objective: Present the tailored SEO solution and demonstrate its value.
Conversation:]
John: “Alice, based on our discussion, I conducted a quick audit of your website. Here are some key areas where SEO can make a big difference: improving your site’s loading speed, optimizing your content with relevant keywords, and enhancing your local listings. Would you like to see a detailed plan?”
Alice: “Yes, please. I’m interested to see how it works.”
John: “Great! Here’s a customized SEO plan for your bakery. We’ll start with on-page optimization to improve your site’s visibility, followed by local SEO strategies to target customers in your area. We’ll also set up Google My Business and ensure your bakery appears in local map searches. How does that sound?”
Alice: “That sounds promising. How long will it take to see results?”
John: “SEO is a long-term investment, but you can start seeing improvements in traffic and rankings within a few months. The key is consistent effort and monitoring. We’ll provide regular reports so you can see the progress.”
CRM Utilization:
Proposal Management: Create and send a detailed SEO proposal through the CRM, including the audit results and the customized plan.
Automated Follow-Up: Schedule automated follow-up emails to check in on Alice’s decision and address any additional questions.
Stage 4: Objection Handling
Objective: Address any concerns or objections the client may have.
Conversation:
Alice: “I’m concerned about the cost. How much will this all cost?”
John: “I understand your concern. Investing in SEO can seem daunting at first, but it’s important to consider the return on investment. Increased traffic means more customers and higher revenue. We offer flexible pricing plans to suit different budgets. Let me show you some options.”
Alice: “Okay, but what if it doesn’t work?”
John: “That’s a valid question. While no one can guarantee specific rankings, our strategies are based on proven methods and data-driven insights. We’ll set clear goals and track progress to ensure you’re getting value from your investment. Plus, we offer monthly reporting so you can see exactly how your site is performing.”
CRM Utilization:
Notes: Document Alice’s concerns about cost and effectiveness.
Follow-Up Task: Schedule a follow-up call to discuss pricing plans in detail and address any lingering concerns.
Reporting: Set up regular reporting within the CRM to provide Alice with transparent progress updates.
Stage 5: Closing the Deal
Objective: Secure the client’s commitment and finalize the agreement.
Conversation:
John: “Alice, I appreciate your time and I’m confident that our SEO services will bring great value to your bakery. Are you ready to get started and see your business grow?”
Alice: “I think I’m ready. What are the next steps?”
John: “Fantastic! We’ll start with a comprehensive website audit and then move on to implementing the SEO strategies. I’ll send over the agreement for you to review and sign. Once that’s done, we can kick off the project.”
CRM Utilization:
Deal Tracking: Move Alice’s lead status to “Closed – Won” and initiate the onboarding process within the CRM.
Agreement Management: Send the agreement for electronic signature through the CRM.
Project Management: Set up tasks and timelines for the SEO project in the CRM, assigning roles to team members and tracking progress.
Stage 6: Post-Sale Follow-Up
Objective: Ensure client satisfaction and lay the groundwork for long-term relationship and potential referrals.
