Remarketing and retargeting are two concepts that third-party advertising networks leverage. What are they used for? They can help brands target customers as they travel across the web.
If you're deciding whether your brand should take advantage of belize phone number library or retargeting, you may be surprised to find that the two strategies go hand-in-hand. In fact, retargeting is actually a subcategory that falls under the remarketing umbrella.
There are two main terms you hear when talking about the digital marketing approach on the Internet. These two terms are remarketing and retargeting. They can be very similar, so we need to take a deeper look at them. Let’s explore the differences between the two and the various tools that are available to run these campaigns. Additionally, we will introduce the use cases where each tactic is useful.
What is retargeting?
As a consumer, have you ever been on a website and an ad for a different website you've previously visited pops up? The first time this happens, you might think it's a little creepy. Still, this is the premise of Google retargeting . Retargeting works by using cookies. Cookies allow you, as an advertiser, to retarget an already interested audience who has previously visited your site.
Retargeting can take many different approaches. However, it most often refers to the placement of online advertisements, or banner ads. These banner ads target users who have interacted with your site in specific ways.
Every time a visitor enters a website, clicks on a product or performs a certain action that you want them to take, a cookie is then set in their browser and this information can be used to “retarget” them.
How does “retargeting” work ? With ads based on your interactions once you leave your site. These ads are placed by third parties, such as the Google Display Network . This allows your ads to appear on other sites that your visitors use regularly.
Retargeting is most often used to describe the appearance of online advertisements and Google Display ads, shown based on a user’s activity on your site. A user lands on your site, a set of cookies, and you can now target ads to them on other sites they visit. That’s why it’s called retargeting. What makes retargeting so appealing is that it’s done through third-party networks. For example, AdBrite and the Google Display Network. So, it gives you the opportunity to reach users wherever they are, across millions of sites.
