This is where Key Performance Indicators or KPIs come into play in email marketing . In this article, we will explain the importance of tracking these KPIs, understand senegal b2b leads what they are and how they play a critical role in evaluating the success of your email marketing campaigns .
Most common KPIs in email marketing
KPIs, or Key Performance Indicators, are metrics that give you valuable insights into how your email marketing campaigns are performing. Here is a detailed description of some of the most common KPIs in email marketing:
Open Rate
Open Rate is one of the most important KPIs. According to our latest study among Benchmark Email users, the average open rate in email marketing is 21.33%. This metric tells you how many people have opened your email in relation to the total number of recipients . It is a crucial indicator of the effectiveness of your subject line and whether or not your messages are engaging your audience.
However, email marketing metrics are changing , for example following Apple's iOS 15 update , users can block email open tracking in the native iOS app. This could impact open rates.
