What is Branded Content?
Some marketing specialists agree that Branded Content is an evolution of Content Marketing . But what is Branded Content really?
Branded Content is a technique that consists of creating valuable content with the aim of offering a different experience to your consumer and making them fall in love with it, through content linked to your brand.
It is essential that you distribute valuable content focused on your bolivia phone number library lifestyle or entertainment in order to differentiate yourself from the competition, position yourself in the minds of consumers, and most importantly, generate engagement with your user to build loyalty.
Tips for creating successful Branded Content
The main purpose of Branded Content is to transmit values and emotions , through well-crafted storytelling to generate connection with the consumer.
So your content must be exclusive to your brand and of quality. It doesn't have to be a big production, but it does require dedicating a greater amount of time and resources . Also, you should try to make the content relevant , timely and coherent.
Regarding the format, the most widely used today is video. Visual content has been shown to be the most effective. As Dr. McQuivey points out in a Forrester study , “a video is worth 1.8 million words.” In addition, if your content is interactive, you will get your audience’s attention.
[tweet]If your Inbound strategy is correctly defined and executed, users will become your fans and will recommend your content, making it possible for it to go viral.[/tweet]
How Branded Content can benefit companies
The public is often overwhelmed by endless messages, advertisements and information on social media from companies trying to promote themselves. The massiveness of advertisements means that people are getting used to skipping advertising campaigns because they offer us nothing beyond the product. This is the key to Branded content, as it provides different content to your potential audience, which attracts them to consume it and where the focus is not only on selling a certain product.
Some of the advantages for our company according to the Don't Panic Post are:
Increase brand engagement: When a consumer views your content, their recall is up to 59% higher and they will be up to 14% more likely to search for it later.
Improve brand positioning: Generating emotions, connections and values will create a brand sentiment and complicity with the customer.
Build brand trust: With Branded Content you show the customer that they come first, putting aside your commercial interests. This will generate a strong feeling of trust in the brand by differentiating itself from the rest.
