Today, there have been hundreds of updates to search engine algorithms that take into account other factors to more accurately determine whether pages are relevant to the goal of a search. Among these factors, user experience comes into play: This is where UX and SEO join forces.
If we focus our rwanda b2b leads efforts on improving UX , we can achieve better SEO positioning , more traffic to our website and more conversions.
For ecommerce sites , it helps to get more sales. For a web application , it is to improve the quality of the product while giving a boost to the funnel.
How to Analyze User Experience: Interaction Metrics
User engagement influences SEO rankings and is a measure that helps us understand how attractive our website is to our target audience. If you see low engagement per page, you could be offering a poor user experience .
Therefore, monitoring interaction indicators will be key to knowing if you are doing a good job. Here are the key points:
Bounce rate: refers to the percentage of users who leave your website after viewing only one page. A high bounce rate may be due to users not finding what they are looking for.
Pages per session: refers to the average number of pages visited in a session.
