Three points to keep in mind when writing a thank you email for an exhibition
Posted: Tue Dec 03, 2024 5:16 am
Thank-you emails are sent after an exhibition where you have invested a lot of money and effort into participating. These thank-you emails play a major role in approaching visitors, i.e. potential customers.
It is no exaggeration to say that the content of the thank-you email will determine whether or not you will be able to build a good relationship with the potential customer in the future.
Therefore, when creating a thank-you email to send to a potential customer, you want to avoid mistakes as much as possible. After analyzing the thank-you emails sent by email companies, we found that there are three failure patterns in thank-you emails:
Three points to keep in mind when writing a thank you email for an exhibition
Table of Contents
1Three types of email content you should reconsider
2Remind potential customers of their experience at the trade show
3Direct users to your own website or blog with interesting content
4Use private email too
5summary
Thank-you emails are sent after an exhibition where you have invested a petroleum manufacturers email lists lot of money and effort into participating. These thank-you emails play a major role in approaching visitors, i.e. potential customers.
It is no exaggeration to say that the content of the thank-you email will determine whether or not you will be able to build a good relationship with the potential customer in the future.
Therefore, when creating a thank-you email to send to a potential customer, you want to avoid mistakes as much as possible. After analyzing the thank-you emails sent by email companies, we found that there are three failure patterns in thank-you emails:
Three types of email content you should reconsider
Emails that are clearly sales pitches aimed at getting you to buy a product or service
Emails that end with a thank you message and don't lead to anything further
Emails that are stuck on the same old thank you email
If the answer is “1”, then it may not be a problem if most of your potential customers want to buy your product or service right away.
However, most visitors are there to gather information, and are not potential customers who want to purchase products or services right away. As I wrote in my previous article " How to Maximize the Effectiveness of Exhibitions ," 80% of visitors are potential customers who are unlikely to purchase products or services right away.
In the case of "2," if you end it with just a thank you, you won't be able to take the next step, and you will waste the treasure of the list that you obtained at the exhibition. In this case, it is necessary to have a step to take the next step after the thank you email.
In the case of "3," you are sending the same uniform thank-you email to all potential customers. From the perspective of potential customers, a uniform thank-you email does not feel special and is unlikely to be read to the end. It is better to use special personal emails that are likely to be read by potential customers depending on the time and situation.
If your thank-you email falls into any of the above three categories, you should reconsider the content of your email. Below, we will show you how to do so.
Remind potential customers of their experience at the trade show
Potential customers are looking at many booths, including those of other companies, so it is not necessarily true that they will remember your company's exhibit. It is obvious that if you suddenly introduce your products and services to such people, it will not have much of an impact. Even if they open the email, there is a high chance that they will stop reading halfway without reading it to the end.
In order to get someone to read your email, you need to give them something to read and pique their interest. Here are some points to keep in mind when writing a thank-you email that will pique their interest:
"Mention the experiences that potential customers had at the exhibition, such as the products and services on display or the content of presentations at the booth."
For example, Company A, which sells ozone generators used to deodorize and sterilize facilities, demonstrated the use of an ozone generator at its booth at the exhibition.
It is no exaggeration to say that the content of the thank-you email will determine whether or not you will be able to build a good relationship with the potential customer in the future.
Therefore, when creating a thank-you email to send to a potential customer, you want to avoid mistakes as much as possible. After analyzing the thank-you emails sent by email companies, we found that there are three failure patterns in thank-you emails:
Three points to keep in mind when writing a thank you email for an exhibition
Table of Contents
1Three types of email content you should reconsider
2Remind potential customers of their experience at the trade show
3Direct users to your own website or blog with interesting content
4Use private email too
5summary
Thank-you emails are sent after an exhibition where you have invested a petroleum manufacturers email lists lot of money and effort into participating. These thank-you emails play a major role in approaching visitors, i.e. potential customers.
It is no exaggeration to say that the content of the thank-you email will determine whether or not you will be able to build a good relationship with the potential customer in the future.
Therefore, when creating a thank-you email to send to a potential customer, you want to avoid mistakes as much as possible. After analyzing the thank-you emails sent by email companies, we found that there are three failure patterns in thank-you emails:
Three types of email content you should reconsider
Emails that are clearly sales pitches aimed at getting you to buy a product or service
Emails that end with a thank you message and don't lead to anything further
Emails that are stuck on the same old thank you email
If the answer is “1”, then it may not be a problem if most of your potential customers want to buy your product or service right away.
However, most visitors are there to gather information, and are not potential customers who want to purchase products or services right away. As I wrote in my previous article " How to Maximize the Effectiveness of Exhibitions ," 80% of visitors are potential customers who are unlikely to purchase products or services right away.
In the case of "2," if you end it with just a thank you, you won't be able to take the next step, and you will waste the treasure of the list that you obtained at the exhibition. In this case, it is necessary to have a step to take the next step after the thank you email.
In the case of "3," you are sending the same uniform thank-you email to all potential customers. From the perspective of potential customers, a uniform thank-you email does not feel special and is unlikely to be read to the end. It is better to use special personal emails that are likely to be read by potential customers depending on the time and situation.
If your thank-you email falls into any of the above three categories, you should reconsider the content of your email. Below, we will show you how to do so.
Remind potential customers of their experience at the trade show
Potential customers are looking at many booths, including those of other companies, so it is not necessarily true that they will remember your company's exhibit. It is obvious that if you suddenly introduce your products and services to such people, it will not have much of an impact. Even if they open the email, there is a high chance that they will stop reading halfway without reading it to the end.
In order to get someone to read your email, you need to give them something to read and pique their interest. Here are some points to keep in mind when writing a thank-you email that will pique their interest:
"Mention the experiences that potential customers had at the exhibition, such as the products and services on display or the content of presentations at the booth."
For example, Company A, which sells ozone generators used to deodorize and sterilize facilities, demonstrated the use of an ozone generator at its booth at the exhibition.