Show concern for customer values. Especially important for companies that want to create an emotional connection with the customer and work on a friendly tone of voice .
Stimulate product sales. Unlike popular holidays like New Year's or Valentine's manufacturing email list Day, the user's inbox is not as full on Mother's Day. Therefore, the chance that they will open the email and proceed to purchase is higher.
This holiday can be used not only by flower boutiques and cosmetics stores - we have collected several ideas to help you choose an approach for your product.
1. Invite Mom to dinner
Giving mom a day off from the stove and cooking is a good option for a budget-friendly and enjoyable holiday. For example, Ask Italian restaurant uses a simple but effective call-to-action in its newsletter, “Take your mamma out,” inviting the user to celebrate this day with mom over dinner.
Sample Mother's Day Newsletter
We used a similar idea — a culinary greeting for mom — in a mailing for the “Package” service. The letter contains a recipe and an offer for products — you can order at a discount and cook dinner for mom at home.
Mother's Day Email Sample
Why it works. Often, mothers are happy not so much with real gifts, but with the opportunity to spend time with their children. Visiting a restaurant with mom or having a party at home - such an idea will not only evoke emotions, but will also remain in memories.
Who is it suitable for? Restaurants, cafes and grocery stores, ready-made food delivery services, travel services , hotels, spas.
2. Get out the photo album
Showing real photos in the letter is another step that reduces the distance between the brand and the user. The clothing store SHOPBOP posted photos of employees and their mothers in the letter. Such sincere, lively photos create a warm atmosphere, evoking associations with home comfort and family values.
Sample Mother's Day Letter
In the Clinique newsletter, photos of employees with their mothers were supplemented with stories about which brand products they use themselves. Both the integration of products and a little bit of personal customer service are the perfect combo.
Sample Mother's Day Newsletter
Why it works: Buyers value sincerity and real emotions, so photos of real people — whether they’re company employees or clients — make the letter touching.
Who it's for: Especially relevant for brands that want to highlight their values and human approach - from fashion and cosmetics companies to technology and manufacturing.
3. Congratulate on behalf of mom
Who will understand a mother better? Only another mother. This is the principle behind the letter of the project "No, it's normal": in it, the editorial staff wrote personal messages for mothers who open the mailing list. The letter turned out to be voluminous and with recognizable situations and problems - very therapeutic and inspiring.
Sample Mother's Day Newsletter
Mount Sapo cosmetics store founder Serena also wrote a personal letter about her mother and how she influenced her life, which was very touching. And the photos of Serena with her daughter made the newsletter even more lively.
