Understand the importance of visual resources to generate conversion
Posted: Tue Dec 03, 2024 5:30 am
Did you know that only 10% of marketers say their sales and lead generation efforts are highly effective? This is because many brands are using similar sales techniques, causing the average conversion rate to drop.
And when the conversion rate drops, this is a warning sign – after all, investments in digital marketing should bring the maximum possible return. That's why the WSI B2U team has brought some important information about the importance of investing in actions that can increase your conversion rate, such as visual resources.
Follow the reading and increase your conversion chances!
What visual content should you keep an eye on?
Visual content simply refers to the incorporation of visuals—like GIFs, videos, and infographics—alongside plain text and blog posts. To give you an idea, studies over the past five years have proven the potential that visual content brings: Posts with images generate 180% more engagement, increasing people’s desire to read the content by 80%.
Therefore, it is worth thinking not only about australia business fax list quality static images, but also about videos and animated gifs.
Top tips for increasing sales with visual content
To attract prospects
For prospects, the easiest way to convert is by offering creative, easy-to-consume content. And there’s nothing better than visual content. Consistently sharing visual content on social media is by far the best way to attract interested parties to your business and show that you’re available when they’re looking for answers.
To generate leads
Every lead generation project needs a “lead magnet.” A lead magnet is an incentive you offer your target audience in exchange for their email and/or other contact information. A smart way to do this is to make more targeted, bottom-of-the-funnel information more practical and dynamic. Invest in webinars, tutorials, or infographics to achieve this goal.
To close a sale
When the customer is just a few steps away from making a purchase, it is important that digital marketing actions present the brand's differentials to potential users, gaining their trust.
Instead of sending a flood of emails, take advantage of visual content and shorten the path to sales. A good tip is to invest in an automation tool that can integrate with your CRM.
So, are you ready to increase your conversion rates? The WSI B2U team is ready to show you the way and create a unique strategy for your business model. Experts in digital marketing, WSI B2U professionals have extensive experience, ensuring high-quality consulting and great results.
And when the conversion rate drops, this is a warning sign – after all, investments in digital marketing should bring the maximum possible return. That's why the WSI B2U team has brought some important information about the importance of investing in actions that can increase your conversion rate, such as visual resources.
Follow the reading and increase your conversion chances!
What visual content should you keep an eye on?
Visual content simply refers to the incorporation of visuals—like GIFs, videos, and infographics—alongside plain text and blog posts. To give you an idea, studies over the past five years have proven the potential that visual content brings: Posts with images generate 180% more engagement, increasing people’s desire to read the content by 80%.
Therefore, it is worth thinking not only about australia business fax list quality static images, but also about videos and animated gifs.
Top tips for increasing sales with visual content
To attract prospects
For prospects, the easiest way to convert is by offering creative, easy-to-consume content. And there’s nothing better than visual content. Consistently sharing visual content on social media is by far the best way to attract interested parties to your business and show that you’re available when they’re looking for answers.
To generate leads
Every lead generation project needs a “lead magnet.” A lead magnet is an incentive you offer your target audience in exchange for their email and/or other contact information. A smart way to do this is to make more targeted, bottom-of-the-funnel information more practical and dynamic. Invest in webinars, tutorials, or infographics to achieve this goal.
To close a sale
When the customer is just a few steps away from making a purchase, it is important that digital marketing actions present the brand's differentials to potential users, gaining their trust.
Instead of sending a flood of emails, take advantage of visual content and shorten the path to sales. A good tip is to invest in an automation tool that can integrate with your CRM.
So, are you ready to increase your conversion rates? The WSI B2U team is ready to show you the way and create a unique strategy for your business model. Experts in digital marketing, WSI B2U professionals have extensive experience, ensuring high-quality consulting and great results.