However, there is still a lot of confusion about what a lead is, what the best approaches are, and how to identify a potential customer from this contact group.
That's why we've written a short, comprehensive post that explains everything you need to understand in a simple way so you don't make any more mistakes on this subject. Check it out.
What is a Lead?
As we mentioned at the beginning of this post, a lead is a potential buyer of your business. To explain it better, it is the person who has contacted you or indirectly shown interest in your product or service.
Today, lead capture, according to the Content Marketing Institute , is the main strategic goal for many marketing professionals. Others also consider this action as one of the three main objectives of companies that communicate via the internet.
Your relationship with the company begins with the lead. When it is well structured and you are able to correctly direct the contact through the funnel, until you complete the sale and gain customer loyalty.
Why does your company need to generate leads?
A lead is a business opportunity. Today, consumers are much more active on the internet and have much greater autonomy in purchasing decisions.
In this digital era we live in, consumers need to trust and have a good relationship with a brand before buying from it.
Generating opportunities to start a relationship with this profile will only increase your chances of making a sale and making more profit.
Unlike in the past, companies should no longer wait for a customer to get in touch. The best thing to do is to generate opportunities, a lure for the lead to arrive and then you can start the process.
Visitor, lead, contact and customer: what is the difference between them?
Before starting any marketing strategy focused on prospecting leads, it is important to differentiate this concept from others, such as Contacts, Customer and Visitor.
A visitor is anyone who accesses your website or germany business fax list social media profile. These people can reach you in a number of ways and will not necessarily purchase any of your products or services.
However, it is through visits that this customer will be interested in learning more about your business and, perhaps, making the first contact.
Contact is the stage after the lead, when the person maintains more direct and frequent contact with your company.
The contact responds to your emails, answers calls and interacts in every way, but has not yet decided whether or not they want to buy from you.
The customer, as you probably already understand, is the person who has purchased something from your company and can maintain a loyal relationship.
How to generate qualified leads?
Generating qualified leads – those with the greatest potential to become customers – needs to be thought about carefully.
To structure this strategy well, there are important actions, such as:
define your persona well , it helps direct the content to the right lead;
create attractive content for your persona. Avoid focusing on too many audiences;
set up a calendar to feed these leads, to act proactively in prospecting;
track all the metrics of the so-called sales funnel.
By generating potential leads, your chances of closing sales are much higher. Need help with your digital marketing strategy? Contact us.
