The idea is therefore undeniably good
Posted: Tue Oct 21, 2025 3:19 pm
Finally, the box set addresses another important issue: enabling memorization of the cuvée. By playing the game, the novice not only learns to memorize each of the eight scents—incidentally, they feel like they've gained intelligence thanks to the brand—but also remembers these markers as those that dominate the cuvée.
The idea is therefore undeniably good. In my opinion, it raises at least two questions: that of purchase—are consumers willing to pay more to treat themselves (or others) to a latest database products mini-fun olfactory training course? And that of use: in what context will consumers use it? Is a tasting aperitif with
Friends sitable for this type of educational exercise
In any case, the experience is interesting and makes you want to go further...
Written at 5:30 PM in Champagne, Innovation, Product Launch, Luxury, Marketing, Packaging, Trends | Permanent link | Comments (0) | TrackBack
Reblog (0) | | Send to Digg | Send to del.icio.us
January 25, 2011
I wish you all my Moët - Scarlett Johansson
Echoing my post on the new Moët & Chandon campaign by British photographer Tim Walker, I invite you to watch the making-of video for "I wish you all my Moët..." here. I can't show you the making-of video for "I wish all my Moët" due to the Evin law, but you'll find my comments on the subject here.
I'd like to take this opportunity to quickly revisit the role of the muse and her power of attraction (see the post Luxury and muses: the art of creating the legend), a compelling and sometimes risky choice, but one that often pays off in
Terms of notoriety and projected image
In this case, Scarlett Johansson has been making tabloid headlines since her husband, actor Ryan Reynolds, spotted in the arms of Sandra Bullock, filed for divorce last month.
While it's certainly inappropriate to celebrate this divorce with champagne, the prospect of a liberated Scarlett Johansson is a boon for Moët & Chandon. All the publicity surrounding this split can only raise the actress's profile, without tarnishing her image, and these new glamorous photos are sure to convey her Marilyn Monroe-esque aura. What good news for the House, in fact!
It's a well-known rule: scandals make stars, with Kate Moss certainly being the best example of this... It's up to the associated brands to manage crises when they arise, as evidenced by the Tiger Woods case...
Posted at 10:34 AM in Advertising, Branding, Champagne, Inspirations, Luxury, Marketing, Trends | Permalink | Comments (0) | TrackBack (0)
The idea is therefore undeniably good. In my opinion, it raises at least two questions: that of purchase—are consumers willing to pay more to treat themselves (or others) to a latest database products mini-fun olfactory training course? And that of use: in what context will consumers use it? Is a tasting aperitif with
Friends sitable for this type of educational exercise
In any case, the experience is interesting and makes you want to go further...
Written at 5:30 PM in Champagne, Innovation, Product Launch, Luxury, Marketing, Packaging, Trends | Permanent link | Comments (0) | TrackBack
Reblog (0) | | Send to Digg | Send to del.icio.us
January 25, 2011
I wish you all my Moët - Scarlett Johansson
Echoing my post on the new Moët & Chandon campaign by British photographer Tim Walker, I invite you to watch the making-of video for "I wish you all my Moët..." here. I can't show you the making-of video for "I wish all my Moët" due to the Evin law, but you'll find my comments on the subject here.
I'd like to take this opportunity to quickly revisit the role of the muse and her power of attraction (see the post Luxury and muses: the art of creating the legend), a compelling and sometimes risky choice, but one that often pays off in
Terms of notoriety and projected image
In this case, Scarlett Johansson has been making tabloid headlines since her husband, actor Ryan Reynolds, spotted in the arms of Sandra Bullock, filed for divorce last month.
While it's certainly inappropriate to celebrate this divorce with champagne, the prospect of a liberated Scarlett Johansson is a boon for Moët & Chandon. All the publicity surrounding this split can only raise the actress's profile, without tarnishing her image, and these new glamorous photos are sure to convey her Marilyn Monroe-esque aura. What good news for the House, in fact!
It's a well-known rule: scandals make stars, with Kate Moss certainly being the best example of this... It's up to the associated brands to manage crises when they arise, as evidenced by the Tiger Woods case...
Posted at 10:34 AM in Advertising, Branding, Champagne, Inspirations, Luxury, Marketing, Trends | Permalink | Comments (0) | TrackBack (0)