How to promote: from price to advertising
Posted: Tue Dec 03, 2024 5:34 am
Promoting products is a strategy to increase sales and get people talking. So, how do you do an effective promotion? This requires a lot of planning and organization.
A promotional campaign goes through important stages, which require study, attention and dedication to be successful. The plan must start on paper, with details, and when put into action, it requires a lot of monitoring.
Check out below how to run a promotion, how to advertise, the types of promotional actions, some strategies to sell your information products and how to attract customers. Are you ready to get started?
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
Why run a promotion?
Before the practical step-by-step, it is important to understand the reasons for investing in a promotion.
In addition to sales, your brand can be boosted, as well as strengthen your customer base and cash flow. Check out the compelling reasons below to plan your promotion right now.
1. Sell more
The most well-known and desired reason for everyone is to make more money! A well-structured promotional campaign can multiply your sales. It is important, however, to know how to price well so that the increase in cash is significant and the profit, real .
2. Strengthen your brand
If you are just starting to sell your products and services, a promotion can strengthen your name in your industry. In this case, focus on showing the advantages and differences of what you offer.
3. Attract customers
Your customer base may be too small or in need of a makeover. When this is your goal, promotion can be a powerful ally. A good product combined with an attractive price attracts new people to your business. We will discuss practical tips on this topic later.
How to promote? Key points
Before launching your promotion, it is important to follow some basic steps. It is essential that the entrepreneur has some notions of Promotional Marketing to promote their information product, and that they follow the steps below:
Defining the objective and target audience
Choosing the type of promotion
Planning and organization of promotion
Definition of the dissemination strategy
Marketing investment
Monitoring results
See each point in detail below.
1. Define objective and target audience
Answer the following questions before starting your promotion:
What do you intend?
What does your infoproduct deliver?
Who does it deliver to?
Based on the answers to these questions, you will have an idea of what to restaurant email list offer and who might be interested in it. Your information product needs to be aligned with the interests of your target audience to attract attention and, consequently, customers.
Example:
What do you intend to do? I intend to teach beginner bakers how to create professional decorations for their party sweets.
What does your infoproduct deliver? A complete course on confectionery and types of party candy decorations.
Who is it for? For beginner confectioners who want to become professionals.
With these answers, the promotion begins to take shape. Communication, visual identity and advertising must be geared towards the target audience, always aiming to sell the course to the right people.
A promotional campaign goes through important stages, which require study, attention and dedication to be successful. The plan must start on paper, with details, and when put into action, it requires a lot of monitoring.
Check out below how to run a promotion, how to advertise, the types of promotional actions, some strategies to sell your information products and how to attract customers. Are you ready to get started?
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
Why run a promotion?
Before the practical step-by-step, it is important to understand the reasons for investing in a promotion.
In addition to sales, your brand can be boosted, as well as strengthen your customer base and cash flow. Check out the compelling reasons below to plan your promotion right now.
1. Sell more
The most well-known and desired reason for everyone is to make more money! A well-structured promotional campaign can multiply your sales. It is important, however, to know how to price well so that the increase in cash is significant and the profit, real .
2. Strengthen your brand
If you are just starting to sell your products and services, a promotion can strengthen your name in your industry. In this case, focus on showing the advantages and differences of what you offer.
3. Attract customers
Your customer base may be too small or in need of a makeover. When this is your goal, promotion can be a powerful ally. A good product combined with an attractive price attracts new people to your business. We will discuss practical tips on this topic later.
How to promote? Key points
Before launching your promotion, it is important to follow some basic steps. It is essential that the entrepreneur has some notions of Promotional Marketing to promote their information product, and that they follow the steps below:
Defining the objective and target audience
Choosing the type of promotion
Planning and organization of promotion
Definition of the dissemination strategy
Marketing investment
Monitoring results
See each point in detail below.
1. Define objective and target audience
Answer the following questions before starting your promotion:
What do you intend?
What does your infoproduct deliver?
Who does it deliver to?
Based on the answers to these questions, you will have an idea of what to restaurant email list offer and who might be interested in it. Your information product needs to be aligned with the interests of your target audience to attract attention and, consequently, customers.
Example:
What do you intend to do? I intend to teach beginner bakers how to create professional decorations for their party sweets.
What does your infoproduct deliver? A complete course on confectionery and types of party candy decorations.
Who is it for? For beginner confectioners who want to become professionals.
With these answers, the promotion begins to take shape. Communication, visual identity and advertising must be geared towards the target audience, always aiming to sell the course to the right people.