But if you entered 2021 without knowing exactly how to obtain qualified leads, don't worry – one of the great advantages of digital marketing is precisely the ease of adapting and correcting actions midway, as soon as a problem is detected.
And so that you can be aware of these mistakes, which are usually easy to correct, we have listed the most common ones that are made in your digital strategy. Check out and follow our tips to obtain qualified leads so that your sales team can reach all of its goals for the year!
1: Not focusing on the ideal customer
What is the profile you want to reach with austria business fax list your brand's digital actions? Having a well-defined customer (also called a buyer persona ) helps you save money and also provides better direction for your strategy.
After all, the first step to getting qualified leads is to define who the customers you want are. Create a map and start creating actions that are more targeted to this audience.
2: Content is published without planning or relevance
If you are one of those people who end up posting something on social media at the last minute so that it doesn't go unpublished, know that this is a very common mistake. This activity may seem irrelevant and has no influence on generating qualified leads, but it directly impacts your results.
Therefore, invest in good content planning, with a content calendar that creates a relationship journey with your audience – promoting topics of interest to the brand's personas, brand products and even taking them to the company's blog.
3: Focus only on the bottom of the funnel
We know that the goal is to sell, but trying to sell at all costs, at all times, can have the opposite effect to what is desired – after all, not all of your leads will be ready to buy at that moment.
A good strategy should cover all stages of the sales funnel, considering the number of leads and the level of knowledge about your company. What will help you make these leads ready to buy is a good content marketing strategy.
Furthermore, it is worth keeping an eye on other details that also influence the acquisition of qualified leads, such as design, mental triggers and call to action.
If your ideal customer is well defined, your content follows the guidelines of the funnel stages and your social networks are being nurtured with quality and consistency, you will certainly have the opportunity to guarantee more qualified leads than before.
Our final tip is to always test – this is a major premise of digital marketing. Test, analyze and understand which actions make sense for your segment and audience. This way, the results will come as quickly as possible.
