The average email read time increased 7% between 2011 and 2016, but it’s still only 11.1 seconds. How do you convince a user to click on your email CTA (call to action) before that final, inexorable second strikes?
Sending GIFs via email might be the right solution.
If you want to keep the attention of your email recipients high, follow these tips:
use eye-catching colors for your brand;
make your email readable by avoiding fancy fonts;
give the user useful information that can solve their problem;
write clearly and get straight to the point.
Sure, eye-catching colors and well-written copy increase click-through rates, but remember that you only have 11 seconds to capture your readers' attention and convince them to keep reading. In short, you want to make your emails impossible to close.
Static images are definitely a great option for your email afghanistan whatsapp number data 5 million marketing strategy , but to keep readers glued to the screen, what do you think works better? A static image or an animated GIF?
When used correctly, there is no comparison: email GIFs are significantly more effective and a real marketing asset.
We see GIFs and animated images everywhere these days (and let's face it, we like them, too). But is it beneficial to use them in email marketing? Are they effective? How do you insert GIFs into emails? Do they display correctly in Outlook?
In this article you will learn:
what are GIFs for email;
the pros and cons of using animated GIFs in email;
How to insert GIFs into your emails: where to find them, how to use them legally, and which email clients support them;
How to Use GIFs in Your Email Marketing Campaigns: Four Companies That Did It Right
What are email GIFs?
“GIF” – an acronym for Graphics Interchange Format – is an image format developed by CompuServe in 1987. GIF images are silent animations created from video or static images that loop every few seconds.
PS Although many say “ ghif ” with the hard g of dormouse , the correct pronunciation of GIF is with the soft g of giraffe , as confirmed by GIF inventor Steve Wilhite .
In the early days of the Internet, GIFs were the best way to add motion to a web page. Although they initially only supported static images, in 1989 GIFs began supporting short animations as well.
Today, animated GIFs are a popular communication tool in both email and text messages, and are used to visually communicate what could previously only be expressed with words.
You know the saying “a picture is worth a thousand words”? Email GIFs are worth 60,000 words!
GIFs are a very useful email marketing tool these days, or at least they can be when they make the message more effective rather than adding an element of distraction.
Sure, some people share GIFs just for fun. But let's face it, as fun as animated GIFs are, they aren't always appropriate for emails to customers.
Think about the function of GIFs in your emails: are they there to entice the user to click or just to make the email more fun?
Animated GIFs tell stories and add a level of interactivity to emails that static images can’t offer.
