According to data from Sebrae, seven out of every 10 companies operate on social media, apps or the internet with the aim of boosting their sales.
According to a report by Ebit/Nielsen, e-commerce in Brazil broke sales records in the first half of 2021, with 31% growth compared to the same period last year. Brazilians are hyperconnected, consuming in several digital environments at the same time.
For those who want to sell online, a marketing strategy is extremely important. One of the points that should be taken into consideration to obtain better results is visual content for social media.
Visual identity is not a detail, it is “the detail”. Your brand needs to be recognized and really draw attention in this sea of possibilities that is the virtual universe. And the visual identity is consistent with a branding strategy, which strengthens the brand and generates identification through the essence of your business.
Data shows that Facebook advertisers get 65% more engagement on ads with visual content. Additionally, content with images is 40 times more likely to be shared.
Knowing that consumers are more attracted to visual content, they should be the stars of your marketing strategy.
Important points for your brand identity
Concept
Objectives
Logo
Icons
Elements
Colors
Images
Typography
Plan
Some points deserve special attention when planning your brand identity, among them is the color palette, which must be defined taking into account the brand's primary colors.
These colors will associate content and products with your brand and will be used in graphic elements, icons and artwork.
Another point to note is the images used, which should speak to your target audience; as well as the filters and effects used and the typography, with fonts that reinforce the concept of your brand.
All resources need to be harmonious and dubai business fax list visually interesting, as they will reflect professionalism and credibility to your brand and your content.
Feed
The Feed is a powerful business card for your company, as it can be the first contact for most potential customers.
If it is well thought out and has consistent visual communication, it will bring excellent results.
Design represents a strong lever for your profile, generating engagement and brand recognition.
On the other hand, if the Feed is confusing, messy and full of disconnected information, it can drive away interested people.
Therefore, communication with your followers must be planned and strategically thought out by a competent team that understands digital channels.
Investment
If you have been trying to save money on digital marketing by looking for home-made solutions, you should know that you are shooting yourself in the foot, as the investment will be returned many times over if the brand building work is carried out competently.
Visual identity is a key part of this brand authority strategy and can guarantee a significant increase in loyal followers.
Do you want to improve your company's results with the right digital marketing strategy and create an incredible visual identity?
Talk to ClickMidia, which has been operating for over 10 years throughout the Paraíba Valley, developing efficient solutions with excellence and creativity in the areas of Digital Marketing, Strategic Design, Video Productions, Planning and Graphic Projects.
We guarantee the success of focused work, with content and new ideas, carried out by a team with an innovative profile.
