Why and how to invest in Instagram advertising? Our Social Media Advertising Agency explains everything to you:
Here are the 5 opportunities to seize:
Extremely powerful targeting options
Formats adapted to the user's wishes
A social media particularly suited to advertising
A platform increasingly geared towards conversion
Opportunities for B2B companies
Extremely powerful targeting options
Just like on Facebook Ads, Instagram advertising allows yo all whatsapp number list target an audience with very specific criteria, for example:
geolocation, age, gender
interests: other accounts followed, interactions with other ads, apps used
behaviors and habits on Facebook and Instagram: devices used, connection speed, purchasing behaviors
How to target an audience on Instagram?
How to target an audience on Instagram?
All of these criteria allow you to offer a better user experience, because you offer them content that really corresponds to their interests and consumption habits.
Result? Your Instagram ad almost seems like it’s part of their news feed. So they’ll be more likely to click and discover your content!
If you would like to be supported by an Instagram Ads expert to launch your advertising campaigns, discover our social media advertising prices .
Relevant formats adapted to users’ desires
Instagram is the network par excellence through which you can share quality and creative advertising content.
Instagram Advertising: Invest in Stories
Instagram advertising via stories allows you to connect with your audience and generate a higher engagement rate: 400 million users view them every day!
Consider integrating a call to action like “Download now” or “Buy now” directly into your story to encourage the user to discover your offer in just one click.
How to create a story on Instagram?
Focus on video content
Videos represent 1 in 4 Instagram ads. Not surprising when you know that a user will spend 5 times more time in front of a video than in front of a simple image . It is therefore an effective Instagram advertising format to create an Instagram ad that is eye-catching and converting. As with stories formats, integrate a call to action into your video.
How to make an Instagram ad?
How to make an Instagram ad?
Highlight your content with the carousel format
This format allows you to create a universe around your brand and share up to 10 photos in a row. For example, use a carousel to present your new products to users, including a direct link to your Instagram store :
How to use a carousel in your Instagram ad?
A social media particularly suited to advertising
On Facebook, getting an ad between our sister's latest wedding photo and our birthday party can be annoying.
Users are much more receptive on Instagram: 68% of them regularly interact with brands, while only 32% do so on Facebook .
The social network is particularly conducive to the discovery of new trends and professional content: 60% of users say they have discovered new products on the platform .
Take this opportunity by investing in your Instagram advertising!
A platform increasingly geared towards conversion
Instagram now encourages user action, not just viewing content and taking in information.
How? By allowing you to integrate call-to-action buttons into your advertising, for example:
Buy now
Learn more
Contact us
Book now
Buy tickets
When Instagram implemented this feature, clicks increased by 45% in the first few months!
How to sell online with Instagram Shopping?
Also, consider optimizing your Instagram profile to maximize your conversion.
Opportunities for B2B companies
If you thought Instagram was a platform exclusively for B2C marketing, think again! Many B2B companies have developed a winning advertising strategy and created a real community, like MailChimp for example:
How to do Instagram advertising in B2B?
