You may be asking yourself questions like: How can I judge the skills of a social media manager in Montreal ? What are the main factors to consider when analyzing their performance? How do I know if I'm putting all the chances on my side?
While there is no magic formula, you can increase your chances of finding the right social media management expert by asking 5 key questions early in the relationship. Let's get started!
1- Does your social media management expert act as a strategist?
You can judge the seriousness of your social media consultant by his effort to identify your company's objectives. If you already have social networks, the expert can offer to do a social media audit to analyze your presence and areas for improvement.
Many agency consultants will only talk about their services and all whatsapp number list same generic process they use for their client. If a consultant feels comfortable offering you a service or pitching you with offers without knowing anything about your business, beware!
Make sure you engage with a social media expert who will genuinely strive to learn your business goals to create a personalized social media strategy that is tailored to your business.
For example, a good social media expert will suggest to a B2B company (targeting other companies) to direct a significant portion of its efforts to Twitter and LinkedIn, which are more conducive to exchanges between professionals, while a B2C company (targeting end consumers) will instead suggest focusing on Facebook and Instagram, or even a TikTok strategy depending on the age of these targets. This reflection should be at the heart of your social media management expert's strategy.
B2B B2C social media management
Additionally, make sure your social media consultant takes a structured approach that includes:
Analyzing your goals
Identifying your target audiences
Selecting the right platforms
Content creation in relation to these platforms
Implementation of relevant monitoring tools
You have the knowledge of your market, your target and he has the general knowledge of social media. Together, you will be able to define an effective strategy. Here is how we proceed at Digitad:
Digitad social media expert
2- Does your social media expert have solid references?
Unless this is their first client, your social media consultant should be able to provide you with references in social media management.
Don't hesitate to ask him these questions:
Has he (or she) ever worked in an industry similar to yours?
What were the results obtained?
Which publications performed particularly well and why?
What were the challenges encountered and how did he (or she) overcome them?
However, don't rely completely on these references, do your research on your side too: read Google My Business reviews , Facebook reviews and see what people really think about this consultant and/or the digital marketing agency he works for. Check that the content he offers you is not written by ChatGPT social media .
3- Is he (or she) able to provide you with customer case studies?
Don’t hesitate to ask the social media consultant and his agency for social media management case studies. You can ask them for links to the social media campaigns they are currently managing for their clients.
Here is an example of a Digitad case study:
Social media management customer cases
4- Is he (or she) active on his (or her) own social media or bl
