Rebranding: What is it and how to do it?
Posted: Tue Dec 03, 2024 5:41 am
Companies are moving in search of new audiences, a distinctive visual identity, new markets and even to resolve a potential crisis situation. For all of this to work, it is necessary to review the image that the company or product has in the market and take actions that can positively transform people's perception. Actions include: changing the logo, visual identity and even the name, for example.
This entire movement of a brand or product is known as rebranding, a marketing strategy that must always be very well planned. After all, there is a symbolism behind each brand, which determines how people see that company, how they connect experiences with it or the product.
Therefore, everything related to the brand must be thought through very carefully, so that it truly reflects the experience the company intends to bring to its customers.
Choosing a brand involves values, the search for specific solutions and ideological connection. It goes beyond a product or service in itself. It is linked to what the consumer/client really wants to experience and convey. It involves not only reason, but also emotions a lot of the time. When something is not going well, rebranding comes into play.
What is rebranding anyway?
We can cite many examples of successful rebranding, but let's focus on one that really left a mark on consumers. Havaianas, for example, was a simple brand india business fax list of rubber sandals that was heading for bankruptcy, but managed to redefine its image, reaching a young audience and making its product a reference in the market as cool and high-quality.
Strategy examples
Rebranding can involve several strategies, such as changing old and outdated logos for more modern elements; changing leadership, putting a new CEO in charge of the company, giving it a new look; acquiring or merging with other companies; changing niche, etc.
Therefore, everything we mentioned involves brand positioning, how people perceive it. The goal is for the name, colors, logos, app icons, websites, blogs and much more to have a truly positive impact, establishing a real interaction between the brand and the public.
Types of rebranding
Partial – when the brand does not completely change its identity, but modifies some elements.
Evolutionary – these are small changes as time goes by, being discreet precisely so as not to cause much impact.
Revolutionary or radical – Name and logo changes, bringing about a reinvention of the brand.
I want to do rebranding!
If you are determined to make changes to your brand, you will need help. After all, you will be working with the visual identity and essence of your business. It is not just about making changes for the sake of it; it requires a more strategic analysis, involving market research and a lot of analysis.
You will need to define what type of changes you need, which channels will be worked on and how your audience will react.
If you really want to reposition your brand, talk to ClickMidia. We have been working for over 10 years developing excellent and creative solutions in the areas of Digital Marketing, Strategic Design, Video Production, Planning and Graphic Design. Count on our innovative team.
This entire movement of a brand or product is known as rebranding, a marketing strategy that must always be very well planned. After all, there is a symbolism behind each brand, which determines how people see that company, how they connect experiences with it or the product.
Therefore, everything related to the brand must be thought through very carefully, so that it truly reflects the experience the company intends to bring to its customers.
Choosing a brand involves values, the search for specific solutions and ideological connection. It goes beyond a product or service in itself. It is linked to what the consumer/client really wants to experience and convey. It involves not only reason, but also emotions a lot of the time. When something is not going well, rebranding comes into play.
What is rebranding anyway?
We can cite many examples of successful rebranding, but let's focus on one that really left a mark on consumers. Havaianas, for example, was a simple brand india business fax list of rubber sandals that was heading for bankruptcy, but managed to redefine its image, reaching a young audience and making its product a reference in the market as cool and high-quality.
Strategy examples
Rebranding can involve several strategies, such as changing old and outdated logos for more modern elements; changing leadership, putting a new CEO in charge of the company, giving it a new look; acquiring or merging with other companies; changing niche, etc.
Therefore, everything we mentioned involves brand positioning, how people perceive it. The goal is for the name, colors, logos, app icons, websites, blogs and much more to have a truly positive impact, establishing a real interaction between the brand and the public.
Types of rebranding
Partial – when the brand does not completely change its identity, but modifies some elements.
Evolutionary – these are small changes as time goes by, being discreet precisely so as not to cause much impact.
Revolutionary or radical – Name and logo changes, bringing about a reinvention of the brand.
I want to do rebranding!
If you are determined to make changes to your brand, you will need help. After all, you will be working with the visual identity and essence of your business. It is not just about making changes for the sake of it; it requires a more strategic analysis, involving market research and a lot of analysis.
You will need to define what type of changes you need, which channels will be worked on and how your audience will react.
If you really want to reposition your brand, talk to ClickMidia. We have been working for over 10 years developing excellent and creative solutions in the areas of Digital Marketing, Strategic Design, Video Production, Planning and Graphic Design. Count on our innovative team.