How to put your business online
Posted: Tue Dec 03, 2024 5:42 am
It has never been so important for a company to be online. As if accelerated digitalization were not enough, the pandemic also brought a great demand for virtual channels, cell phones and apps. A company that wants to be seen needs to invest in the online universe.
If you want to promote your business, your products and services, as well as expand and qualify your relationship with your customer, in addition to maximizing results, the internet is the way to go. But how can you do this in a truly efficient way?
In Brazil alone, there are currently around 4.7 billion internet users. In other words, a sea of possibilities. But how can your company be in this ocean and fish for the right fish? You will need to integrate the services you offer with the digital channel. For this, there are many tools and several possibilities.
In the past, when you wanted to introduce your company to someone, you would hand over a business card. And now? You send the link to your website or a virtual card. In other words, the format changes and you gain more speed and reach.
For your company to make a sustainable migration and achieve excellent results online, you can follow a few steps:
Know your market very well, study your competition and your customers. Think about what solutions you can offer to this market. What kind of innovation you can develop. What are the needs of your audience, how they behave and what their values are. Make your planning and strategy very clear and get started!
Register a domain ( registro.br ), which will be your company's digital address (.com). Registration gives you ownership of your brand online. If possible, create a website or blog with your brand name, which will help with your digital positioning.
Develop your online business card: your corporate website, which will present your company and your business. You will need to host it on a server. Then you will need new zealand business fax list to make it accessible to internet users by installing a CMS software (the place where visitors will be received). We suggest hiring someone to take care of this for you if you are not an expert in the subject.
Register with Google My Business to get on the most visited search page in the world. With this registration, your company will appear in local results and on Google maps. And at no cost!
Have a good Digital Marketing and Content strategy . You need to decide whether you will invest more in Inbound Marketing, with valuable content optimized in the long term, or Outbound Marketing, creating online advertising campaigns and achieving faster results. You can also combine the two. If necessary, hire a specialized company to provide you with all the necessary support.
Start fishing! Use the right tools to attract your customers to your online business. In digital marketing, this is called lead capture (potential customers). You will need a tool to securely and automatically archive your lead records. Here, it is important to be aware of the new General Data Protection Law (LGPD). And again, we mention that the help of Digital Marketing professionals can be very useful.
Invest in your digital communication channels. Where can you find your customers? You should show up on their preferred channels with relevant and highly attractive content. Your company needs to interact with customers and engage them, really inviting them to participate with comments, shares and discussions. Make them really participate and not just be spectators.
Adapt your payment methods to the speed of digital. Have a secure e-commerce platform and hire a respected and reliable payment system. And remember: always check the stock and your logistics for deliveries. The customer needs to be satisfied from the beginning to the end of the process.
We live in a world where offline and online are intertwined. In the eyes of consumers, this separation no longer exists. Therefore, having your online channels active and encouraging your customers to access them is more than necessary; it is vital.
We provide important tips for you to study your market, set up the entire structure of your online business, invest in the right automation and paid traffic tools, work on your relevant content and achieve your results.
Do you want to have your company online?
And if you have decided that you want to have your company operating in the online market with all this and much more, talk to someone who understands and can help you. ClickMidia has been working for over 10 years designing solutions in the areas of Digital Marketing, Strategic Design, Video Production, Planning and Graphic Design.
Our work is focused, with innovative content and a team that generates optimized solutions for your company or product.
If you want to promote your business, your products and services, as well as expand and qualify your relationship with your customer, in addition to maximizing results, the internet is the way to go. But how can you do this in a truly efficient way?
In Brazil alone, there are currently around 4.7 billion internet users. In other words, a sea of possibilities. But how can your company be in this ocean and fish for the right fish? You will need to integrate the services you offer with the digital channel. For this, there are many tools and several possibilities.
In the past, when you wanted to introduce your company to someone, you would hand over a business card. And now? You send the link to your website or a virtual card. In other words, the format changes and you gain more speed and reach.
For your company to make a sustainable migration and achieve excellent results online, you can follow a few steps:
Know your market very well, study your competition and your customers. Think about what solutions you can offer to this market. What kind of innovation you can develop. What are the needs of your audience, how they behave and what their values are. Make your planning and strategy very clear and get started!
Register a domain ( registro.br ), which will be your company's digital address (.com). Registration gives you ownership of your brand online. If possible, create a website or blog with your brand name, which will help with your digital positioning.
Develop your online business card: your corporate website, which will present your company and your business. You will need to host it on a server. Then you will need new zealand business fax list to make it accessible to internet users by installing a CMS software (the place where visitors will be received). We suggest hiring someone to take care of this for you if you are not an expert in the subject.
Register with Google My Business to get on the most visited search page in the world. With this registration, your company will appear in local results and on Google maps. And at no cost!
Have a good Digital Marketing and Content strategy . You need to decide whether you will invest more in Inbound Marketing, with valuable content optimized in the long term, or Outbound Marketing, creating online advertising campaigns and achieving faster results. You can also combine the two. If necessary, hire a specialized company to provide you with all the necessary support.
Start fishing! Use the right tools to attract your customers to your online business. In digital marketing, this is called lead capture (potential customers). You will need a tool to securely and automatically archive your lead records. Here, it is important to be aware of the new General Data Protection Law (LGPD). And again, we mention that the help of Digital Marketing professionals can be very useful.
Invest in your digital communication channels. Where can you find your customers? You should show up on their preferred channels with relevant and highly attractive content. Your company needs to interact with customers and engage them, really inviting them to participate with comments, shares and discussions. Make them really participate and not just be spectators.
Adapt your payment methods to the speed of digital. Have a secure e-commerce platform and hire a respected and reliable payment system. And remember: always check the stock and your logistics for deliveries. The customer needs to be satisfied from the beginning to the end of the process.
We live in a world where offline and online are intertwined. In the eyes of consumers, this separation no longer exists. Therefore, having your online channels active and encouraging your customers to access them is more than necessary; it is vital.
We provide important tips for you to study your market, set up the entire structure of your online business, invest in the right automation and paid traffic tools, work on your relevant content and achieve your results.
Do you want to have your company online?
And if you have decided that you want to have your company operating in the online market with all this and much more, talk to someone who understands and can help you. ClickMidia has been working for over 10 years designing solutions in the areas of Digital Marketing, Strategic Design, Video Production, Planning and Graphic Design.
Our work is focused, with innovative content and a team that generates optimized solutions for your company or product.