The increase in the number of internet users, as well as social media users, has been reflected in the growing rise of sponsored ads and links, an important strategy for digital marketing. One of the reasons for the large investment in these digital campaigns is the speed of results. Despite this, it is still important to invest in organic marketing. Find out why.
There are three types of media in Digital Marketing: organic, owned and paid. Organic media is the engagement generated by your owned and paid media. It refers to the shares, recommendations, positive reviews and mentions generated as a result of marketing. That's why it's so valuable!
Paid media depends on direct investment in advertising space and is made up of your company's channels: website, blog and social media. In the latter case, control is at your discretion, and you can use SEO (Search Engine Optimization) strategies to boost content and optimize your results.
Paid media and paid traffic
Sponsored links, social media ads and banners are paid means of digital investment, generally used to increase the reach of your launches or advertisements.
To invest in paid traffic, you must first establish your budget, target audience, and pay per clicks (PCC) and views. You can sponsor any online content.
The main advantages of paid media, in addition to speeding up your results, is that it can start with a very affordable investment and still bring benefits to your business, as long as your audience has been very well defined. In addition, you will pay for the result achieved.
Another positive point of paid media is that you can segment your audience in great detail and use the data to find out which campaigns gave the best results.
Investment options are available in a variety of formats, such as Google ads, website banners, images, videos, and more. Each channel offers a variety of investment options.
One thing is certain: those who want visibility and quick responses know that investing in paid media is the internet's greatest opportunity. And you can also measure results with accurate data, thanks to tools like Google Analytics, for example.
Types of paid media
There are some types of paid media that stand out, among them are:
Google Ads – Google’s advertising platform for those who want to create sponsored links. These are paid ads that appear at the top of the search engine when searching. Known as PPC (Pay per click, view or impression). You can set a total or daily budget, a campaign duration and bid limits according to the amount you want to pay for each click or view. Ads are targeted by keywords. According to Google, campaigns on the platform have a profit of US$8.00 for every US$1.00 invested.
Google Search – is Google's search network, where spain business fax list Google Ads ads can be displayed, and can be configured to appear across the entire search and display network.
Google Shopping – recommended for retailers to advertise their products in search and direct the user to their purchasing area.
Google Display – aimed at advertising on sites such as YouTube, Gmail and search engine-related applications. It helps to display ads to potential customers in a more targeted way.
YouTube – opportunity to display video ads, with various formats and duration, with segmentation and reaching up to 1.5 billion active users, according to the platform.
Facebook Ads – for ads on Facebook, Instagram, Messenger and Audience Network, which together can reach up to 2.74 billion users worldwide, according to Facebook itself. And it is also possible to advertise only on Instagram, for those who have a Business account.
WhatsApp – through WahtsApp Business, adding the send message button to Facebook and Instagram ads, with the objective of traffic, website conversions or direct messages.
LinkedIn – with tools similar to Google Ads, it is the largest professional social network in the world.
Where and how to invest?
With so many options and variables, many people have difficulty defining their media investments with the most assertive strategy. It is important to combine the types of media, generating traffic and relevance for your brand and always evaluating the results to change the budget definitions when necessary. Investing in the internet is no longer an option, it is the fastest alternative to engage your target audience and obtain returns.
If you want to invest in paid traffic, but don't know how to start, talk to ClickMidia, which has been operating for over 10 years throughout the Paraíba Valley, developing efficient solutions with excellence and creativity in the areas of Digital Marketing, Strategic Design, Video Productions, Planning and Graphic Projects.
