The professional activity sector
The client's budget
The types of pages viewed
3. Use automated tools to save time
a real organizational headache. Tools like MailChimp will allow you to automate certain features and keep your database up to date.
4. Work on the content of your emails
Here are the key points to consider when creating your email:
The subject of your email
The body of the content
Calls to action
The web content strategy
Content strategy allows you to establish your company's positioning on themes that are specific to it. It is essential to your web strategy. A good content strategy is based on 4 pillars:
web marketing strategy
Once created, your content can be distributed across a range of relevant media, such as:
The blog section of your website
Your social media
Your Google My Business
Your Youtube channel
A newsletter
Making sure you deliver your content in as many relevant forms as possible and distributing it effectively using all the platforms at your disposal will allow you to get the full value of your investment.
4. Analyze the results and adapt the web strategy
To ensure that your web strategy is profitable and effective, you need to track your goals.
On the web, two key tools allow you to measure the results of your web marketing actions, Google Analytics and Google Data Studio:
web-agency-montreal
These tools are essential because they give you a precise vision of the performance america whatsapp number of your web strategy. You will have access to indicators such as:
The evolution of your website traffic
Your most visited pages
Your number of conversions generated
The time spent viewing your pages
The browsing behavior of your visitors.
Identifying and interpreting this data will allow you to reorient your web strategy based on your performance. In addition to the performance of your website, also check the statistics of your social media pages and your Adwords account.
Web strategy: it’s your turn!
We hope that this condensed guide to web strategy by the specialists of Marketing Agencies in Montreal will allow you to create, complete, or adjust your web marketing strategy in order to increase your profitability on the web! And if you want personalized advice, call our Laurentides Web Agency !
Other useful resources
What web strategy for an SME?
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Alexandre Corbasson
Alexandre is the co-founder of the Intégral collective, which brings together 4 agencies specializing in digital marketing in Montreal and Paris. A former strategy consultant, he made a 180-degree turn in 2017 to become a 360 digital expert. He now specializes in web strategy, content marketing and dad jokes.
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