Using arrows, symbols and different colors, the notes made on a kind of map are branched out from a central point and can be connected to each other. For example, a sales mind map helps to understand the process from end to end, as well as assisting in training and knowledge management.
Sales mind map
source: applied newsletter
what is a sales mind map?
A sales mind map is a graphical representation that aims to organize the processes and methodologies used by a sales department.
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this way, you don't need to have just one sales mind map, but you can create different versions with the aim of:
organize reference materials;
implement specific actions, such as “increasing the average ticket” or “building customer loyalty”;
define customer personas and needs;
train new team members with the essential steps of a sale.
By the way, i know you can create very visual and easy-to-understand maps, remembering that the idea is to let your creativity run wild. Don't hold back!
>>> you might also like: learn how to make a marketing mind map.
5 reasons to make a sales mind map
you already know that mind maps are useful. Now, why are they so important for you and your sales team? Check out five reasons to use this tool below:
organize your ideas
when we write something, we are putting information in a linear way, and that is not exactly how our brain works . On the contrary, it works through complex interconnections.
By putting ideas into a mind map, we can organize themes in a more understandable way that adapts to our way of thinking.
Marking knowledge
what happens when all team members have access to the same information and are on the same page? The processes are standardized, which improves the customer experience and makes management evaluation simpler and more assertive. In other words, only success!
providing your team with a solid foundation and the possibility of transferring telecommunications email list what they know are fundamental points for knowledge management .
Centralize access
in a digital mind map, you can connect documents, websites, and other software. Do you know that feeling when you can't find a link that is important but is rarely used? This way, it's easy to keep them all in one place, organized in a way that's easy to understand and locate.
Having control over data and access is very important, so pay due attention to this topic.
Monitor each stage of the sale
a sales mind map is not a flowchart, as it is not linear. However, its broad and interconnected layout allows you to apply the sales stages to the customer journey .
Each sales team has its own steps to complete, from the acquisition process to the moment when potential clients are asked for referrals. Putting these points on a mind map helps to fit them in a way that is adapted to each case, in addition to preventing any of them from being forgotten.
