It is largely responsible for enhancing the results of any enterprise, as its objective is to use the best triggers and techniques to convert your target audience into effective customers.
Mastering the art of persuasion is essential to closing the best deals naturally, without freight forwarders brokers email lists being that “annoying salesperson.” it is the art of persuasion that will convince your potential customers that the best solution to their problem is your product or service.
To help you on this journey, continue reading this post until the end! We will cover the main points you need to know about persuasion techniques in sales, such as:
what is persuasion;
persuasion in sales: 6 techniques to sell a lot!
List of persuasion words.
What is persuasion?
Persuasion is the ability to convince a person to take an action you want, whether it be buying your product or service, or even getting them to agree with an idea or thought.
When we are talking about persuasion in sales , it can be understood as the ability to get someone to buy the solution from the company in question.
Therefore, it is mandatory for the sales team to have a thorough understanding of the product or service offered . It is important to have all the information, in addition to the main competitive advantages related to other offers on the market.
Some people believe that this characteristic is a gift that you are born with, “so-and-so was born to be a salesperson, look how he communicates” , have you ever heard something like that?
However, the truth is that this quality can be developed by anyone, whether through training or in practice.
Persuasion in sales: 6 techniques to sell a lot!
There are some sales persuasion techniques that you can (and should) use to boost your results.
Some of the techniques described here were taken from the book "influence: how to influence and not be influenced" by robert cialdini. We recommend reading this book to anyone who wants to improve their sales techniques.
In the book, cialdini explores six laws of persuasion, which are:
reciprocity;
social approval;
affection;
commitment;
coherence and reference;
urgency.
Reciprocity
do you know when someone gives you a gift and you feel “obliged” to reciprocate in some way? Well, that’s the trigger for reciprocity .
It happens when there is a mutual exchange of energy between two people.
When we refer to sales, it is when the salesperson offers something for free to the potential customer in question, be it special help or some “treat”, and the customer feels that they should reciprocate in some way, usually by purchasing the solution from that company.
It is a powerful sales persuasion technique , it is worth using it both in your sales pitch and in your digital marketing strategy, for example.
