You might break data protection laws
Posted: Sun Dec 15, 2024 4:29 am
The better you can support your clients, the more customer loyalty and customer satisfaction you’ll enjoy. It might seem like a tempting shortcut to buy an email list, but growing your subscriber base in this way can harm your email marketing efforts. Here’s why this practice should be avoided.
A solid email list is the foundation of a successful email marketing strategy. Having a bunch of engaged subscribers with genuine interest in you and your product/service is one of your most valuable assets in digital marketing.
But if you’re a new business owner just starting out, australian consumer email list[/url
chances are your email contact list is not yet as large as you’d like it to be.
Lead generation can be slow. Suddenly, growing a list of emails from scratch seems like such a long and hard process. You start to lose patience.
Although purchasing email lists at this stage may be tempting, it can have a negative impact on your deliverability and put your brand reputation at risk.
Here’s why you should never buy an email list and what to do instead.
You risk damaging your email sender reputation
Your brand reputation might also suffer
You’ll get poor results from your email marketing campaigns
You won’t be able to use email marketing services
[url=https://lastdatabase.com/australia-email-list]
5 reasons you should never buy an email list
Despite how tempting it seems, buying an email marketing list is bad for your business. Here are a few issues when it comes to purchased lists.
1. You might break data protection laws
Buying an email list in itself is not illegal. However, sending unsolicited marketing messages to people without their explicit consent is illegal in many countries. This is determined by local laws where the email recipient lives (think GDPR and the CAN-SPAM act).
Even if no law exists preventing you from buying email lists, it’s still a bad practice. That’s because you can never be sure that the list broker obtained consent from the contacts they’re selling. This can turn off potential customers who didn’t give away their contact information.
A solid email list is the foundation of a successful email marketing strategy. Having a bunch of engaged subscribers with genuine interest in you and your product/service is one of your most valuable assets in digital marketing.
But if you’re a new business owner just starting out, australian consumer email list[/url
chances are your email contact list is not yet as large as you’d like it to be.
Lead generation can be slow. Suddenly, growing a list of emails from scratch seems like such a long and hard process. You start to lose patience.
Although purchasing email lists at this stage may be tempting, it can have a negative impact on your deliverability and put your brand reputation at risk.
Here’s why you should never buy an email list and what to do instead.
You risk damaging your email sender reputation
Your brand reputation might also suffer
You’ll get poor results from your email marketing campaigns
You won’t be able to use email marketing services
[url=https://lastdatabase.com/australia-email-list]
5 reasons you should never buy an email list
Despite how tempting it seems, buying an email marketing list is bad for your business. Here are a few issues when it comes to purchased lists.
1. You might break data protection laws
Buying an email list in itself is not illegal. However, sending unsolicited marketing messages to people without their explicit consent is illegal in many countries. This is determined by local laws where the email recipient lives (think GDPR and the CAN-SPAM act).
Even if no law exists preventing you from buying email lists, it’s still a bad practice. That’s because you can never be sure that the list broker obtained consent from the contacts they’re selling. This can turn off potential customers who didn’t give away their contact information.