Content must generate profitability

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It is important not to lose focus. The ultimate goal of our idea must be to make it profitable for our client, either in economic terms or in terms of image and reputation. It is very possible that a calm analysis of our proposals will discard content that, although based on good ideas, does not contribute anything to our client. It is useless to be a trending topic one morning with a witty joke if a specific, measurable, attainable, relevant and time-bound objective is not achieved .

5. Channels for communicating online content
Along the same lines, we must carefully phone number list study which channels or networks we are going to use to communicate our content . For example: is it necessary for all companies to generate initiatives for TikTok ? The social network that young people love may not be the most suitable channel for our product or service if it is not specifically aimed at them, and the strategy may not yield any returns if we force an initiative on ourselves just because “we have to be” there. It is very necessary to know which channel to use to distribute the content to reach the target audience.



Keys to humanizing and creating content
Pay attention to new social sensitivities . It is essential to be very attentive to the increasingly rapid changes that occur around us. Here, the focus of mindful marketing on sustainability and corporate ethics is becoming increasingly important in the content that is created. The controversial campaign by Correos and its coloured stamps - with which they intended to send a message against racism that turned out to be, at the very least, misleading - is the perfect example of what not to do.