Trend #5. From cheap to best
A final interesting development is the shift from the search term “cheap” to “best”. This trend was already somewhat underway pre-corona, but with the corona crisis, search interest has changed. Instead of the cheapest, we want the best. According to Google, there is a 60% increase in searches for the “best affordable” items every year.
How do we proceed?
The impact is clear, there are many new brazil telegram data 30 million trends that online marketers need to take into account. Given the changes in search behavior, it is important to be prepared for the future. Should companies adjust their (online) marketing strategy? I think so. Below I will explain where a few major opportunities and threats lie and how you can adjust your SEA strategy accordingly.
People no longer go into stores for products, they go into stores for people.
Offline vs. Online Retail: Are Brick and Mortar Stores Dead?
Everyone has experienced the convenience of ordering online. You click, pay, and the package is delivered to your home. Does it not fit, is it not to your taste, or is the product disappointing? Returning is super easy.
To some extent this will remain popular. Online you can offer a much larger assortment. Someone who is looking for something specific will buy the product online. According to Scott Galloway, people will no longer go to stores for products, but for people and advice: “ People no longer go into stores for products, they go into stores for people. ” So you will have to offer expertise in the store, otherwise people might as well order online.
