What is personalized email marketing and why is it so important?
Posted: Sun Dec 15, 2024 5:24 am
There’s no denying the need for personalization in email marketing . Personalization increases open rates and shows your audience that you recognize and understand their wants and needs. It makes readers more motivated to take action, and is critical to an effective lead generation strategy.
According to Epsilon research, 80% of consumers say they are more likely to make a purchase when they are provided with a personalized experience . Half of marketing canada business fax list influencers cite email segmentation and personalized email messages as their most effective tactics. If you aren’t personalizing your emails, you are almost certainly losing customers to brands that do.
Personalization will make all the difference in your strategy . Below, we will review how to do it, as well as some of the benefits you can get by applying personalization to your email marketing.
Benefits of email personalization: Why is it important?
One of the main benefits of personalization in email marketing is its ability to capture the recipient's attention . In a sea of generic emails, a personalized message that speaks directly to the recipient is much more likely to catch their attention and stand out. This can greatly increase the chances of the email being opened and read.
According to Epsilon research, 80% of consumers say they are more likely to make a purchase when they are provided with a personalized experience . Half of marketing canada business fax list influencers cite email segmentation and personalized email messages as their most effective tactics. If you aren’t personalizing your emails, you are almost certainly losing customers to brands that do.
Personalization will make all the difference in your strategy . Below, we will review how to do it, as well as some of the benefits you can get by applying personalization to your email marketing.
Benefits of email personalization: Why is it important?
One of the main benefits of personalization in email marketing is its ability to capture the recipient's attention . In a sea of generic emails, a personalized message that speaks directly to the recipient is much more likely to catch their attention and stand out. This can greatly increase the chances of the email being opened and read.