Protecting your email activity
Posted: Sun Dec 15, 2024 5:39 am
Do you have an open rate of 42.5%? Then you can proudly say that this is higher than the average in the Netherlands. Thanks to the open pixel in an email, marketers have a clear insight into the open rate . The arrival of Apple Mail Privacy Protection in September 2021 will influence the reliability of your open rate. In this article, we will discuss the impact of this development and give you concrete tips to prepare yourself.
The success of an email or email campaign is currently measured by the number of opens, clicks and conversions. The open rate is even the most important KPI for email marketers, according to recent research by the DDMA Email Committee . The open pixel in your email provides valuable data. This way you know exactly whether and when your email has been opened. An open pixel is a minuscule image of one pixel in size that is not visible in the email, but does measure whether an email cambodia telegram data has been opened and provides information about which browser, operating system and IP address it was opened with.
Apple recently announced 'Mail Privacy Protection' , which will be launched as part of iOS 15, iPadOS 15 & macOS Monterey in September. After updating the operating system to this version, every Apple user will probably be asked whether or not they want to protect their personal email activity. It is also possible that Apple will even turn this option on by default for current users.
If a user chooses 'protect', Apple will first load the email content on its own server, after which the email will appear in the recipient's inbox. This means that all images, including your open pixel, are downloaded by Apple at the moment your ESP delivers the email. The result: the open rate is no longer reliable. And that is one of the statistics that email marketers like to look at. All users who have Apple Mail Privacy Protection enabled have an open rate of 100%, because Apple downloads all open pixels. The actual open rate of the recipient cannot be determined.
The result: the open rate is no longer reliable.
The success of an email or email campaign is currently measured by the number of opens, clicks and conversions. The open rate is even the most important KPI for email marketers, according to recent research by the DDMA Email Committee . The open pixel in your email provides valuable data. This way you know exactly whether and when your email has been opened. An open pixel is a minuscule image of one pixel in size that is not visible in the email, but does measure whether an email cambodia telegram data has been opened and provides information about which browser, operating system and IP address it was opened with.
Apple recently announced 'Mail Privacy Protection' , which will be launched as part of iOS 15, iPadOS 15 & macOS Monterey in September. After updating the operating system to this version, every Apple user will probably be asked whether or not they want to protect their personal email activity. It is also possible that Apple will even turn this option on by default for current users.
If a user chooses 'protect', Apple will first load the email content on its own server, after which the email will appear in the recipient's inbox. This means that all images, including your open pixel, are downloaded by Apple at the moment your ESP delivers the email. The result: the open rate is no longer reliable. And that is one of the statistics that email marketers like to look at. All users who have Apple Mail Privacy Protection enabled have an open rate of 100%, because Apple downloads all open pixels. The actual open rate of the recipient cannot be determined.
The result: the open rate is no longer reliable.