Growth marketing, Growth Hacking, Brand Marketing… marketing encompasses so many concepts and they all sound so similar that it's easy to get confused and end up confusing them.
That's why we have prepared an article to belgium phone number datatalk to you about Growth Marketing, a branch of marketing focused on growth.
Below we explain what Growth Marketing is, how it differs from other types of marketing , and how to create your own strategy to improve your business results.
And, to make it clearer, at the end of the article we will also give you three examples of successful Growth Marketing that helped the companies that put them into practice reach the top.
Shall we go there?
1 Growth Marketing: Boost your business growth
2 What is Growth Marketing
3 Objectives of Growth Marketing
4 What do growth marketers do?
5 Growth Hacking vs. Growth Marketing
6 Brand Marketing vs. Growth Marketing
7 How to design a Growth Marketing strategy for your company
7.1 Define your target audience
7.2 Get to know your potential customers
7.3 Choose the most appropriate strategies and actions
7.3.1 Articles for your blog
7.3.2 Email marketing
7.3.3 Display advertising
7.3.4 Referral Programs
7.4 Test the results and measure
8 3 examples of Growth Marketing
8.1 1 Amazon and retargeting
8.2 2 Dropbox and its referral program
8.3 3 Booking and email remarketing
9 Ready to grow your business through Growth Marketing?
What is Growth Marketing?
If we had to give a definition of Growth Marketing we would say that it is a combination of marketing tactics such as SEO, email marketing, content marketing, product marketing or referral marketing, among others, directly aimed at business growth.
And this growth takes place at all stages of the sales funnel, from lead acquisition to customer conversion, including retention and loyalty.
The main difference between Growth Marketing and traditional marketing is in their objectives. That's why in the next point we'll tell you more about them
Growth Marketing Objectives
While traditional marketing focuses on the dissemination of the brand and its value, Growth Marketing directs its actions towards objectives that directly increase business results:
The sustained growth of the company through the achievement of its commercial objectives.
The search for new clients to increase business revenue.
Building long-term relationships with existing buyers to save customer acquisition costs and increase customer lifecycle.
The commitment of consumers to the company to turn them into brand ambassadors and obtain referred clients through them.
What do growth marketing professionals do to achieve these goals? Keep reading, because that's exactly what we're going to explain to you below.
What do growth marketers do?
