Mikel explained the evolution of digital advertising from its origins in 1993 with an AT&T banner, to the current programmatic advertising, which has come to replace traditional display advertising, currently in decline. Among the main advantages of this new advertising model we could highlight:
It is a scalable model , which integrates both large closed platforms such as Google and Facebook, as well as the rest of the portals.
We're moving from buying inventory to buying audiences.
Campaigns are more effective , with a bulk sms saudi arabia greater return, by offering users what they are interested in.
For his part, Gerardo Raído focused his presentation on the new trends in Database Marketing that are already being applied at Datacentric, and which allow B2B digital marketing, which traditionally suffers from longer decision-making processes, to obtain exceptional results.
Within Gerardo's exhibition, it is worth highlighting that:
Thanks to database marketing, it is possible to support the sales departments of companies by offering them quality leads that can be converted into sales.
It is necessary to measure absolutely everything , to know which lead is most valuable, and to know not only which client to make a commercial offer to, but also when is the time to do so.
Webscoring is a tool with multiple possibilities, from enriching databases, knowing what needs a company has , or which companies are most similar to our best clients and that can become new business opportunities.
Thanks to the database of IPs of more than 55,000 companies that Datacentric has generated, it is possible to improve lead scoring, and know not only who has entered our website, but also what they are interested in , the size of their company, contact person, etc.
These solutions give us comprehensive knowledge of current customers and those we can generate in the future, retargeting based on real data and significantly enriching our commercial strategy.
