Instead, promote your content where your audience is most likely to engage with it, such as on Facebook, LinkedIn, Reddit, or Quora, or by advertising on big tech networks like Google Ads or Amazon.
Maybe you already do. 56% of companies dbtodata said they promote their content by sharing it on social media, and a quarter said they support their content through digital PR.
Of course, the best tactics are those that speak directly to your target audience.
With a multi-channel promotion strategy that reaches them where they are, your content marketing will be ready for whatever 2023 throws at it.
As content marketers, we often approach growth incrementally. Our goal is to gradually build our audience by attracting them to our site. However, according to Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo , that will change in 2023.
Today, with the rise of the creator economy and millions of content entrepreneurs creating niche media sites, the opportunities for brands to buy small content brands instead of building an audience are greater than ever.
—Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo
In other words, think like a media company and build acquisitions into your strategy. This can help you reach your goals faster, so you can focus your content marketing efforts elsewhere.
How?
It's simple: your acquisition goal has already achieved those goals.
Some major operators are already using this strategy.
A notable example is Semrush's acquisition of Backlinko , which added more than 500,000 monthly visits!
